Senior Marketing Executive, PEDRO GROUP

Work Location: Singapore, HQ Office

Due to current travel and work pass restrictions in view of the pandemic, we apologise that we will not be able to consider foreign candidates who are currently not physically/located in Singapore.

Singapore

• Define and support overall Brand & Marketing integrated strategy for Singapore together with Senior team members
• Responsible for coherent and consistent brand image across all retail touch points in Singapore stores
• Ensure efficient use of Singapore A&P Budgets to deliver maximum Brand Amplification
• Drive meaningful Partnerships/Tie-ups/Promotions to enhance brand relevancy and strengthen brand and customer engagement
• Manage country marketing budgets and ensure said budgets are optimized to support business goals and metrics with Senior team members and Business leads
• Monitor market trends and analysis of consumer markets activities to identify business marketing opportunities
• Work with internal and external teams to ensure that tasks are completed and programmes are delivered on time
• Develop and implement events that are ROI driven: Increase Customer Base/Revenues
• Analyze, recommend, and implement CRM related activities to promote attainment, loyalty and spending
• Define, formulate and strategize together with media budgets/investments for the Singapore market to ensure impactful visibility through Traditional, Digital & Social channels (FB, IG, YouTube etc)
• Identify, form partnerships and engage local ambassadors, KOLs, celebrities via seeding and activation to generate reach, impressions and engagement within the Singapore market  

International Franchise Markets

• May be responsible to oversee 1 -2 smaller Franchise Markets (Retail revenue less than $1M) their go-to-market marketing strategies and budget plans
• Review post-promotional/collaboration reports and recommend best practices suitable for markets
• Assist to manage marketing budgets and expense-tracking
• Work closely with internal teams to create go-to-market strategies and seasonal recommendations for International Marketing Activation plans
• Prepare and support internal team in developing 360 marketing strategies and producing marketing collaterals to facilitate International Buy  

CRM & Data Strategy

• Specialize in data management and strategic planning of CRM framework and recommendation of CRM related go-to-market activities with Senior Team leads and Business Efficiency team.
• Support data and analytics-led and traditional marketing planning and process flow
• Facilitate and recommend framework of data collection and execution in support of attaining customer data and CRM activities  

Note to Candidates:

We believe in expanding skillsets within the department, as such there would be opportunities for incumbent to be rotated to oversee different markets and or take on different inter-departmental specialities should the business requirement arises.

KNOWLEDGE AND SKILLS

• At least a Degree in Marketing or a related field
• Preferably with at least 2- 5 years' of experience in fashion or beauty retail industry for the Singapore market (exposure to APAC region will be added advantage)
• Keen sense and passion for fashion
• Experience in strategizing and execution of go-to-market strategies
• Experience in managing Marketing budgets
• Experience in media planning, events management and public relations
• Innovative and demonstrate ability to generate new ideas and engagement campaigns
• Knowledge on digital marketing (applications and tools) is a plus
• Knowledge and experience in CRM data management and framework
• Able to work in fast-paced environment whilst maintaining relationship between franchisees and principal and ensuring timely follow-up
• Excellent organizational skills, meticulous with eye for details
• Great disposition with excellent communication and interpersonal skills
• Time management skills and the ability to manage multiple priorities are critical
• Good decision-making, presentation and negotiation skills are essential
• Must be a team player but able to work independently and proactively
• Fun, vibrant and outgoing personality with great personal style
• Committed to work after office hours and during weekends whenever applicable or required  

​We regret that only shortlisted candidates will be contacted.