Marketing Manager

An exciting opportunity for a creative, organised and enthusiastic person to join the Emma J Shipley brand at a time of rapid growth. We are a British luxury lifestyle brand known for imaginative, hand-drawn prints inspired by nature. Creations include scarves, home furnishings and accessories to spark the imagination. We want to build a global lifestyle brand, and this person will be a key part of the team, to drive this move from start-up to scale-up business.

Marketing Planning:

• Develop marketing strategy, based on the business objectives, and translate to actionable campaigns and activities
• Manage Marketing Assistant to ensure all tasks are carried out to a high standard and help them to learn  
• Monitor e-commerce performance to inform and recommend campaigns and projects to boost performance
• Assess performance trends to inform future strategy across all marketing channels (inc. social media, paid social, google ads, email and PR)
• Measure and reflect on Key Performance indicators monthly

Digital marketing channels:

• Plan, implement and assess social strategy & content campaigns, including collaborations and competitions/giveaways
• Manage Social Media Ads agency and Google Ads agency to deliver e-commerce sales performance
• Create dynamic written, graphic and video content and set brand tone of voice across social media platforms and blog

Email Marketing:

• Plan, implement and assess email marketing strategy, using customer spend and segmentation to improve revenue performance 
• Generate campaigns to expand the email database effectively, and engage existing subscribers to drive sales
• Create engaging visual campaigns to be sent to subscribers weekly, communicating the brand values and tone of voice throughout
• Ensure new product launches, promotions, regional holidays, events etc are included and communicated effectively

Brand:

• Manage photoshoot production and logistics, including campaign shoot twice a year and flat product shots 
• Photograph and edit some items in house, including lifestyle photos/video for social media and newsletters
• Create engaging imagery for website, social media and blog 

e-Commerce:

• Oversee the e-commerce brand strategy, creating effective structure of products and categories as the brand grows
• Maintain SEO and product descriptions for all products, in line with EJS brand guidelines and tone of voice
• Maintain website imagery and copy to reflect each marketing campaign 
• Plan and implement ideas for seasonal sales and limited offers to drive e-commerce revenue

PR and influencers:

• Maintain and grow our press database,  building relevant relationships with journalists
• Reach out to existing interior/fashion contacts with relevant product launches and news
• Nurture existing influencer relationships and seek opportunities with new talent  

Retail shows (occasional): 

• Oversee event planning and team coordination, and plan show strategy e.g. special pricing, competitions and offers  
• Liaise with show organisers and partners to maximise event performance 
• Represent the brand at events, sell products in person to repeat and new customers, with excellent personability and customer service

THE IDEAL CANDIDATE

Is someone who has:

• Relevant degree in Fashion, Textiles, Marketing, Communications or similar at a 2:1 or higher
• 3+ years of experience in a relevant position at a luxury or creative brand
• Excellent digital skills, including using Apple computers, social media platforms and schedulers, programs including Word, Excel, Photoshop.
• Excellent time management skills
• Excellent verbal communication skills 
• Excellent copywriting skills with impeccable spelling and grammar 
• Well versed in the ever-changing digital landscape
• Keen interest in design / interiors / nature, and a passion for the Emma J Shipley brand

Extra brownie points:

• An understanding of influencer marketing
• Connections with influencers or press will be beneficial
• An understanding of the problems facing small businesses and the ability to implement appropriate solutions.  
• Experience with Shopify, Klaviyo and Google Analytics 

Key traits you might have:

• A creative eye
• Well organised, with a positive attitude and brimming with creative ideas
• Enjoy working in a fast-paced environment 
• Team player with a professional and friendly attitude 
• Meticulous attention-to-detail and proactive approach to work 

We look for people who appreciate how we do things at EJS:

• Be entrepreneurial and passionate 
• Be customer-focused 
• Be proactive and find or be the solution to a problem 
• Be team player and get stuck in
• Take pride in what you do and the quality you deliver
• Treat people the way you would want to be treated

Perks: Bonus Package. Seasonal shopping allowance plus discount on all EJS products. 

If you're a passionate self-starter who wants to join a small but fast-growing company and make your mark, we'd love to hear from you.
Apply with your CV and cover letter to careers@emmajshipley.com