Press & Marketing Officer

JOB DESCRIPTION
PR & Marketing Officer
Integral role within the Communications team at ALEXACHUNG acting as a key support to
the Directors in planning and implementing all seasonal brand communications including
strategy, asset creation, VIP & Influencer seeding, press and social media roll out.
Responsibilities:
General
- Act as the first point of call for global press and marketing queries
- Attend and report on industry events relevant to the business
- Collate and disseminate internal reports, editorial credits and meeting minutes
- Liaise with relevant departments to confirm delivery of sample sets for Press, VIP &
Marketing
- Develop and maintain all departmental contact databases
- Research and evaluate brand and competitor activity for strategic planning 
- Contribute and support Directors on generation and implementation of seasonal PR
& marketing communication strategies
- Supporting team with production logistics for brand content shoots including
research, model casting, sample coordination and booking transport
- Maintain and update rolling brand PR & Marketing calendar
- Manage departmental admin & seasonal budget including press subscriptions,
departmental expenses, and processing relevant invoices in a timely manner
- Coordinate all press couriers and deliveries
-
Press & VIP Relations 
Support PR & Publicity Director with:
- Developing a network of relevant press, stylist and VIP contacts to build brand
database and relationships on behalf of ALEXACHUNG
- The preparation of and distribution of all seasonal press communications
- Generating editorial credits in key media by targeted news and product pitching, and
placement of larger brand features in line with seasonal strategy
- Developing seasonal influencer and VIP seeding programs
- Managing the order and delivery of Press & VIP product seeding at the beginning of
each season
- Media monitoring for ALEXACHUNG brand and VIP/ Influencer placement credits.
- Facilitating sample movement utilising Fashion GPS
- Drafting written assets for approval including press releases, biographies and prepare
monthly product mailers
Alexa Chung Personal Publicity Support
- Act as day-today point of contact for enquiries concerning personal publicity
- Assisting with dressing and logistics around Alexa Chung personal publicity
opportunities and events
- Assist in coordinating with PA on event invitations and diary management
- Support PR & Publicity Director in communications around personal partnerships and
endorsements
- Collate and report on personal editorial
Digital Marketing
Supporting Director of Marketing & Communications with
- Compiling ongoing omni-channel communications strategy
- Planning and scheduling of all social media content
- Scheduling paid social campaign management
- Writing copy for brand social channels

- Community management – maintain dialogue with community across all channels,
responding swiftly to enquiries
- Email marketing strategy & execution
- Paid-influencer campaigns strategy and execution
- Monitoring omni-channel activity, compiling weekly insight reports
Events
- Support in the planning of retail and press events to include updating budgets,
liaising with external partners, production coordination, VIP & guest list management
and post event communications
Key Skills:
- Minimum 3 years’ experience in a similar role
- Informed in PR, fashion & up to date industry news
- Excellent knowledge of the UK and global fashion media with strong press
contacts across key outlets
- Extremely organised and ability to multi-task with meticulous attention to detail
- Excellent written and verbal communication skills
- Ability to take initiative and plan ahead
- Experience in press event management
- Experience and skill in using the Fashion GPS platform and Microsoft Office
programs including Excel, Word and PowerPoint
- Experience in Adobe Photoshop desirable, by not essential

ALEXACHUNG provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, disability, genetics, sexual orientation, gender identity or gender expression.