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Marketing Project Manager

Employer
GCDS
Location
Milan (IT)
Closing date
25 Dec 2020

View more

Function
PR & Communications
Level
Senior Manager
Contract Type
Permanent
Hours
Full Time

Job Details

GCDS is looking for a dynamic, experienced, and self-motivated individual to lead Public Relations in the brand's home markets - the United States and United Kingdom - as well as key international markets. You will take care of brand-building activities including celebrity dressing, influencer relations, editorial placements, high profile events, and creative collaborations. As part of the Management team, you will have major responsibilities within the company and will need to work closely with the Design, Marketing, and Sales departments. 

 

Key Responsibilities:

Oversee and manage celebrity PR strategy and execution.

Work closely with the GCDS founders on feature stories, cultivating the brand DNA throughout editorial, placement and influencer visibility.

Advise on appropriate talent for key brand initiatives and cultivate relationships with top stylists and editors.

Identify key events for major moments throughout the calendar year for each relevant market. 

Oversee events calendar and align with the marketing and digital teams to maximize brand visibility and sales through editorial and major placements.

Organize press days (virtual or, when possible, in person) in NY & the UK per collection.

Work with marketing and digital teams on social media influencer strategy and community building

Develop regional, national and international media relationships.

Pitch and secure editorial coverage (digital + print).

Standardize weekly and monthly regional press recaps to share with senior management.

Stay informed on all industry news, key influencers, recommended vendors for reporting & other analytical needs

Ensure departmental budget details are up-to-date; management of influencer and regional press budget.

 

Qualifications:

Bachelor’s Degree with minimum 5 years of relevant PR experience.

Excellent written and verbal communication skills, strong follow-through.

Proven leadership experience.

Deep understanding of popular culture, emerging social networks, influencers and celebrities by region.

Self-starter with strong initiative, ownership and accountability for business.

Ability to work efficiently in a high-pressure, fast paced, deadline driven environment.

Company

GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director of GCDS and Giordano Calza is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid and Lil’Yatchy. 

Today the brand is retailed in more than 350 stores worldwide, with annual revenue around 10M, and has opened the doors to its first store in Milan in December 2016. Counting more than 12 employees, excpt giordano who's 33, all the employees are under 30, giving a young and modern asset and thinking to the company, that plans to expand in Asia with a store in Shanghai, China as well as into new product categories with Made-In-Italy shoes and accessories and design products and merch. 

Giuliano Calza was born in Naples, Italy in 1988. Following his studies in Political Science, he moved to Milan for a master’s degree in Marketing & Communication at Bocconi University. At 23 years old, he won a scholarship at Shanghai University where he learnt Chinese and decided to spend 4 more years to master his knowledge of the Chinese market, starting another business.

In 2015, he founded GCDS with his brother Giordano Calza. Today, Giuliano Calza is the Creative Director of the brand which has attracted the likes of a large community. thanks to its instantly recognizable graphics, embroideries and craftsmanship made in italy. 

The company is based in the heart of milan, italy. The Shoes and accessories are producted in the south of italy, while the knitwear and jersey and cotton items are manifactured near milan. 

Company info
Website
Telephone
0266666211
Location
VIA NINO BIXIO 42
Milano
Milano
20129
Italy

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