Senior Product Marketing Manager

Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York, Los Angeles and Australia. We have over 20 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.

Our mission is to empower the next generation to transform fashion, and our team of over 250 people are dedicated to serving the needs of our global community.

We operate on three pillars:

1. Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
2. Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive. 
3. Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry. 

The Role

We are looking for a Senior Product Marketing Manager to join our world-class team. This person will be responsible for the planning, developing, implementing and reporting of key product marketing efforts. 

This is a very cross-functional role in the organisation as it requires partnering closely with Product, Engineering, CX, Insights, Marketing, etc.

The Senior Product Marketing Manager will develop a deep understanding of our community, leverage relevant market insights to influence the best product experience, and set the go-to-market strategy and execute cross-functional efforts for new product launches.

Responsibilities  

• Partner with cross-functional teams (CX, Insights, User Research) to really understand our audience (buyers and sellers). 
• Partner with Product teams to influence our product strategy, especially around the who and the what, whilst ensuring it remains aligned to our business strategy. This includes developing clear positioning and messaging that resonates with our audience to communicate our value proposition.
• Drive go-to-market strategy and execution for new product launches. We are a peer-to-peer marketplace so this could be on either side of the marketplace (buyers or sellers) or a proposition that covers both (buyers and sellers).
• For each product launch, determine when and how new features and/or products are introduced to the depop community. Work with the Insights and Product team on a target for adoption and measurement of success.
• For each product launch, define a plan for distribution through owned and paid channels, and coordinate with the responsible teams for execution and measurement.

Requirements

• Significant product marketing experience, ideally in global Tech and/or App first businesses
• Obsessed about improving the experience of our community of buyers and sellers
• Loves data and understands how both quantitative and qualitative data need to be present to really understand our community and launch the best products in the market
• Results and outcomes driven with a proven track record in the space
• Demonstrated experience working cross-functionally
• Strong project management skills - you are ultimately responsible for the delivery of the plan and need to be able to manage all aspects of it
• Able to work in a highly independent environment where pace of change can be high

Preferences

• Previous experience in fashion and marketplaces is a strong plus
• Insight into Millennial and Gen Z behaviors and attitudes is a plus

Benefits

Depop offers the opportunity to work in one of the UK's fastest-growing scale-ups, with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:

Learn and Grow: We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask!
Wellbeing: We care about wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eye-care vouchers and a discounted gym membership.
Mental Health: Mental health is a top priority for Depop. We offer subsidised counselling appointments through SelfSpace, have mental health first aiders and also run yoga, meditation and more.
Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism, and sabbaticals for our long-serving employees.
Family life: We offer flexible working (based on your team), generous parental leave policies, and, all of our offices are dog-friendly!
Fun: We love to celebrate our successes at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties. We also host internal employee socials such as quiz night, games night, movie night and more.

Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.