Senior (Digital) Marketing Manager

Galvan is looking for a dynamic, experienced, and self-motivated Senior (Digital) Marketing Manager to lead daily global marketing operations with a strong focus on digital marketing. You will be responsible for the development and execution of the company’s multi-channel marketing strategy, from both a brand building and commercial perspective.  You will report to the Head of Marketing and will work closely with the Design, PR, and Sales departments. This is a hands-on role where excellent conceptual and technical as well as organizational and time management skills are as essential as experience. 

Key Responsibilities

• Develop cross-channel marketing strategy together with Marketing leadership
• Oversee, manage and execute daily marketing operations across all touch points, working in close communication with the PR, Sales and Creative departments
• Oversee and maintain marketing calendar
• Plan and manage Galvan’s owned channels; lead on daily decision making for content selection and campaign execution
• Expand Galvan’s CRM activities and create a cross-channel experience for returning customers
• Ensure cohesive messaging throughout all communication touchpoints including weekly newsletters, social media, and e-commerce
• Plan and oversee Galvan’s performance marketing activities (paid search & paid social)
• Lead Galvan’s agency relationships and ensure effective use of budget
• Build and manage rolling marketing reporting together with the Finance department
• Produce creative briefs for content creation; work with the Creative department to ensure all assets are delivered on time and within budget; ensure assets remain on brand and meet quality standards
• Respond to sales performance on Galvan’s owned channels and develop promotional activities “on the fly” to boost direct sales where required
• Lead Galvan’s social media activities and supervise state-of-the-art community management
• Work with the PR department on social media influencer strategy and community building
• Keep informed on all industry news, key influencers, technical innovations and best practices

   

Qualifications:

• Bachelor’s Degree with minimum 6 years of relevant experience in the field of digital luxury marketing and ecommerce, ideally with an upcoming fashion brand, marketing agency or online retailer
• Proven track record of excellent cross-channel campaign design and execution, resulting in swift growth of direct sales and brand recognition
• Strong skills in performance marketing and deep knowledge of key platforms for paid social and paid search as well as technical campaign setup and monitoring
• Keen understanding of luxury marketing content and aesthetics
• Experience with Shopify Plus and automated marketing & CRM suites (like Omnisend)
• Advanced skills in budget allocation and marketing controlling
• Deep knowledge and proven track record in data-driven social media & influencer marketing
• Proven leadership experience (you will manage a small team)
• Ability to learn quickly and adapt emerging concepts and technologies to the brand’s marketing strategy
• Deep understanding of popular culture, emerging social networks, influencers and celebrities by region
• Self-starter mentality: a clear sense of initiative, ownership and accountability
• Ability to work efficiently in a high-pressure, fast paced, deadline driven environment

   

About the Brand

Created by women for women, Galvan was launched in 2014 with the mission to redefine eveningwear for the modern day. The London-based label represents the shared vision of four women from the worlds of fashion and contemporary art - Anna-Christin Haas, Katherine Holmgren, Carolyn Hodler and Sola Karadottir - who believed in a more cosmopolitan approach to dressing up: luxurious yet effortless pieces that are versatile enough to be styled differently and worn repeatedly. From its initial focus on eveningwear, the ready-to-wear line has broadened to cover all parts of a polished wardrobe, ranging from day-to-night separates to sleek knit dresses to modern bridal outfits.

Galvan has become a firm favorite with celebrities for their red carpet appearances. Retail locations include Notting Hill in London and SoHo in New York, while current stockists include Net-a-Porter, My Theresa, The Webster, Matchesfashion.com, Lane Crawford, Harrods, Selfridges, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Fwrd.com, Moda Operandi and Tsum, amongst others.