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Ecommerce Manager - IWC

Employer
Richemont
Location
New York, United States
Closing date
29 Apr 2021

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Function
PR & Communications
Level
Manager
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Job Details

IWC

At IWC North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

ECOMMERCE MANAGER - IWC, NEW YORK

MAIN PURPOSE :
Based in New York, the Ecommerce Manager will be overseeing IWC's ecommerce growth and performance. This role will report to the retail director and will be responsible for building and implementing the ecommerce roadmap for the market. S/he will be working across departments to have a 360 degree approach to the ecommerce development.

KEY RESPONSIBILITIES:
  • Build and execute local ecommerce roadmap in collaboration with marketing & retail local teams and the Maison's central digital teams.
  • Optimize user experience through:
    • Daily audits of the website to identify bugs and follow up bug resolution.
    • UX enhancement propositions to improve client journey online and conversion.
    • Pilot and test enhancement projects for the market.
  • Collaborate with marketing team to:
    • Establish activation calendar
    • Track search performance
    • Drive qualified traffic to the website
  • Product & orders:
    • Manage product allocation, forecast, and assortment for the ecommerce channel
    • Collaborate with the Maison's central digital team to optimize merchandising online
    • Track and process sold orders through web platform, manage sold orders & pre-orders pipeline.
    • Control Ecommerce stock and collaborate with the Operations manager to ensure timely replenishment.
  • Concierge team support:
    • Support the concierge team to achieve their sales targets, KPI, and build long term client relationships.
    • Day to day monitoring and communication with Concierge team to ensure performance.
    • Work closely with the CRM manager to build clienteling programs and activities to increase conversion and rentention.
  • Analytics:
    • Track the web & phone KPI: conversion, client journey, cart, Opt in, Bounce rate, Traffic.
    • Build analytics & reporting to efficiently monitor performance and identify actionable strategies.
    • Observe and analyze market and consumer trends and continuously have a curious and creative mind to grow the channel.


QUALIFICATIONS:

3-5 years of experience in ecommerce.

Education:
  • Bachelor's degree preferred.

Technical Skills/Abilities:
  • Ability to use Google Analytics, SAP, Sales Force, Microsoft office
  • Strong understanding of the web KPI, analytics and the ecommerce landscape
  • Strong understanding of digital and social media

Personal Skills:
  • Entrepreneurial spirit,
  • Solution driven, able to think outside the box
  • Strong team player. Capacity to collaborate with various departments
  • Very organized
  • Able to work on multiple projects at one time

Company

With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.

Company info
Location
Geneva
CH
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