Digital & Social Media Assistant

Job mission

To assist Digital team in social media strategies and all implementation process

Job responsibilities and activities

Directly reporting to Digital Manager, the Digital & Social Media Assistant has the following main responsibilities for Maison Margiela and MM6:

• Assist in implementing global web and social media strategies in terms of brand initiatives & product pushes to achieve social media growth objectives
• Assist in community management of social media channels
• Assist in ideation for social media shoots and concepts to create brand-appropriate content for the Maison’s Social Media Channels, e-shop, CRM and PR
• Research for digital and social media projects (e.g. Cultivating, fostering relationships with influencers on behalf of our Brands)
• Create Social media competition benchmarking & reporting to suggest best practices and share key insights with Digital and Communication’s team
• Develop and maintain good relationship and dialogue with all internal teams connected to Digital and Social Communications (Production, PR, Omnichannel, CRM, Merch, Wholesale)
• Monitor industry trends, editorial changes and competitors’ initiatives
• Assist in creating influencer target lists and approach plan from gifting to building relationships
• Execution of influencer seeding and dressing (gathering addresses, monitoring send outs)

Skills and experience

• Bachelor’s or master’s degree in marketing or Digital Communication major
• A digital-native, social media-savvy with interest in new modes of communication
• Inherent understanding and keen interest in online culture, trends, influencers
• Knowledge of fashion and fashion history a plus, as well as broader visual culture
• Fluent spoken English and writing skills are required