Digital Marketing Director

Another Tomorrow is seeking a strategic, data-driven, and innovative leader to join our team as Director of Digital Marketing. In this role, you will leverage your knowledge and experience across digital marketing channels to drive sales, optimize performance and deliver Another Tomorrow’s overall growth goals.

The ideal candidate for this role is highly motivated and capable of thriving in a growth-focused, start-up style environment. As Digital Marketing Director, you will be fully accountable for all cross-channel performance marketing activities, driven by data, analytics and evolving digital technologies. You will implement forward-thinking approaches to broaden awareness and accelerate growth.

Role and Responsibilities (include but are not limited to the following)

• Build, manage and execute digital marketing roadmap across channels, with a focus on scaling new customer acquisition as well as increasing customer retention
• Drive campaigns to proactively generate awareness, growth, conversions and retention
• Set and manage budgets across all digital marketing platforms
• Accountable for data- and evidence-based activities to scale long-term growth and ensure profitability
• Consistently optimize strategy across existing and new digital / performance marketing channels (paid social, paid search, email, affiliate, web and mobile)
• Activate best practices in digital marketing across functions: SEO/SEM, Performance Marketing, Paid Social/Media, data/analytics/tools, web and mobile UX, landing page and conversion optimization, etc
• Continually analyze ROIs, KPIs and metrics across digital marketing channels and platforms, reallocate budgets and media mix based on results, share insights and prioritize workflow
• Optimize full-funnel customer journey and leverage data to unlock growth opportunities
• Monitor competitive landscape and position AT at industry forefront to drive growth and retention
• Clearly communicate results against goals to Executive team
• Manage assigned internal team as well as external contractors/agencies

Skills and Qualifications (include but are not limited to the following)

• Highly analytical and data-driven; motivated by growth opportunities
• 8-10+ years of experience in Digital Marketing strategy and application, with proven track record delivering acquisition, conversion and retention
• Experience with and strong command of e-commerce/DTC environment
• Understanding of the luxury and/or sustainable fashion industry (preferred but not essential)
• Proven track record successfully managing marketing budget during an intensive growth period
• Excellent communication skills across all levels of the organization
• Ability to multitask and deliver to tight deadlines in a fast-paced and complex environment
• Assumes ownership, drives results and innovation; anticipates and overcomes challenges
• Organized, flexible, and hands-on mentality; skilled at assessing priorities based on impact, level of effort, and bandwidth
• Excels at critical thinking and effective decision making; balances long-term goals with short-term needs
• Excellent leadership and project management skills; proven ability to build, manage and scale a digital marketing team along with directing the work product of agencies and contractors

Another Tomorrow Brand Overview:

Re-Inventing Luxury in Service of Our Shared Tomorrow

A marriage of excellence in design, innovation, and deeply rooted sustainability, Another Tomorrow is re-inventing luxury in service of our shared tomorrow. Sensual, strong, and designed for living, the collection is crafted from custom fabrics, with raw materials sourced from ethical and regenerative farms. Each piece carries a unique digital identity in the form of a QR code, sharing the story of its provenance. Join the Another Tomorrow (r)evolution.

Another Tomorrow is committed to the principles of equal employment opportunity, affirmative action, and to compliance with all federal, state, and local laws concerning employment discrimination, including the Americans with Disabilities Act.  To this end, Another Tomorrow ensures equal opportunity to all employees and applicants regardless of race, color, age, sex, sexual orientation, religion, marital status, national origin or ancestry, citizenship, lawful alien status, physical, mental, and medical disability, veteran status or liability for service in the United States Armed Forces.