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Senior Retention Marketing Manager

Employer
The RealReal Inc.
Location
San Francisco, California
Closing date
3 Mar 2021

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Function
Marketing
Level
Senior Manager

Job Details

The RealReal seeks a Senior Retention Marketing Manager, who is customer-obsessed, hands-on, and focused on delivering outstanding customer and consignor experiences. You will work highly cross-functionally with Sales, Merchandising, Product, and other key stakeholders to help us solve complex and exciting challenges by leveraging data to develop audience specific strategies and programs across owned channels (email, IAM, SMS, and Push). Focusing on connecting customers and consignors with the right message, at the right time, you will turn insights into a strategic position that will achieve both brand and business goals, and ambitious sales targets.

The ideal candidate is both creative and data driven, obsessed with personalization, knows how to trust but verify, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done.

What You Get To Do Every Day
  • Drive cross channel traffic & retention through a strategic approach to customer and consignor touchpoints and message cadence
  • Own all triggered & lifecycle strategies on a personalized level across email marketing, mobile programs and programmatic sales campaigns 
  • Partner with Data Science, Data Engineering, and Production to drive segmentation and personalization strategies (custom or otherwise) that can be applied to triggered and batch email campaigns
  • Deliver on traffic, customer and consignor goals, and report on weekly and monthly metrics, KPIs and provide insights to leadership
  • Be an authority on copy and design, leveraging data to drive shopping, consignment, and engagement to back decisions
  • Partner effectively with cross-functional teams, including Acquisition Marketing, Merchandising, Product, Pricing and Planning, and Partnerships to ensure cohesive and consistent messaging and strategy
  • Management of email and mobile vendor technical and strategy resources
  • Manage team of specialists who will execute day to day campaigns

What You Bring To The Role
  • 5-7 years of experience in B2C marketing or product management with an emphasis on direct digital marketing channels
  • Direct experience managing consumer facing email and mobile push programs required
  • Experience with A/B testing and a combination of B2C and B2B lead nurturing experience
  • Adept in strategic thinking & analytics with a passion for innovation and creative problem solving (familiarity using tools such as Google Analytics, Looker and Amplitude a plus)
  • Demonstrated ability to excel in a demanding and ambiguous environment with competing priorities
  • Prior ecommerce, lifecycle, loyalty or mobile marketing experience is a plus

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 

#LI-MR

Company

The RealReal is leading the way in authenticated luxury consignment, online and in real life at our brick and mortar locations. Founded in 2011, we’re growing fast and fundamentally changing the way people buy and sell luxury — a multi-billion dollar industry. With a team of in-house experts who inspect every item we sell, our commitment to authenticity sets us apart and creates a foundation of trust with shoppers and consignors. Our mission to extend the lifecycle of luxury items is leading innovation in sustainable fashion. We’re proud to promote the circular economy and to be the first luxury member of the Ellen MacArthur Foundation’s prestigious CE100 USA. 

Company info
Location
San Francisco
US

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