Paid Social Media Specialist
- Employer
- Amazon Fashion
- Location
- New York City, New York (US)
- Closing date
- 21 Feb 2021
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- Function
- Marketing
- Level
- Entry Level / Assistant
- Contract Type
- Permanent
- Hours
- Full Time
Shopbop is looking for an analytical and strategic individual to drive awareness, engagement, and conversion through paid social initiatives. The position will utilize a combination of paid social program management, influencer management, community engagement, viral marketing, and on site opportunities, to drive the Shopbop social strategy. Successful candidates will possess a deep understanding of social media tactics and strategies, along with experience in overall online marketing.
Responsibilities:
- Oversee all paid social media platforms from ideation, to paid content creation to implementation, management and reporting.
- Budget, forecast, analyze and report on pertinent customer revenue, orders and marketing expenses.
- Identify and own emerging paid platform strategy and execution, including mobile.
- Identify trends and new technology taking place in mobile, viral marketing, blog and social networking spheres to help us stay ahead of the curve.
- Identify and create programs and promotions to grow membership and engagement within the social media and community space that align with Shopbop corporate objectives.
- Manage Paid Social Media budget and create analytics to quantify and qualify effectiveness of interactive campaigns.
- Collaborate and maintain close relationship with traffic organization to maximize reach of social media efforts
- Strategize global blog approach and strategy.
- Develop and manage relationships with social platforms, creative, and content providers, in the Fashion, Accessories and Lifestyle categories.
- Package and place original and syndicated content (video, etc.) through appropriate social channels.
- Monitor on-line conversations to determine reach and impact with on-line consumers.
- Work across departments to ensure alignment of all initiatives across all channels
- Drive compelling multi platform paid social strategy, designed to accomplish larger corporate objectives
Basic qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s Degree in Business, Marketing, Advertising or related field required
- 5 + years of concentrated experience with digital marketing platforms including Facebook, Instagram, Pinterest, SNAP, Tik Tok, Twitter, mobile, social media, social commerce and display; proven ability to significantly drive engagement and conversion.
- Multi-tasker who is well organized, with impeccable written and oral presentation skills
- Strong analytical capability with experience in forecasting and website analytics
- Excellent project management skills
- Creative thinker who can be both innovative while execution oriented.
Strong interpersonal skills and demonstrated ability to influence management
Preferred qualifications
- Software Skills: Adobe Photoshop, Photo editing, HTML experience, Advanced Proficiency in Microsoft Office, Mastery in Microsoft Excel
- Experience in Online Marketing, Influencer marketing, Blogs, Social Media, & Web Analytics (Adobe preferred)
- Background in fashion ecommerce
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