Senior Marketing Manager, Retention

The RealReal is seeking a Senior Marketing Manager of Retention who is customer-obsessed, hands-on, and focused on delivering an outstanding experience consignors.  

You will partner highly cross-functionally with Sales, Merchandising, Product, and other key stakeholders to help drive consignor retention for our business. Working with owned marketing channels (email, in app messages, SMS and push), you will connect consignors with the right message at the right time in the right channel. You have experience with segmentation and testing framework and will rely on data to glean insights to make decisions. You will dive in to understand key drivers of consignor growth; optimizing what's working and removing friction where it exists in the consignor experience with your cross functional partners. 

The ideal candidate is both creative and data driven, obsessed with personalization, knows how to trust but verify, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done.

What You Get To Do Every Day

• Generate + nurture leads through smart campaigns + landing page optimization 
• Build consignor segments + corresponding campaigns 
• Partner with the sales organization on strategic outreach through audience creation + templates 
• Own all programmatic sales campaigns 
• Partner with Data Science, Data Engineering, and Production to drive segmentation and personalization strategies (custom or otherwise) 
• Deliver on leads and consignor goals, and report on weekly and monthly metrics, KPIs and provide insights to leadership
• Be an authority on copy and design, leveraging data to drive consignment, and engagement to back decisions
• Partner effectively with cross-functional teams, including Sales, Acquisition Marketing, Merchandising, Product, Pricing and Planning, and Partnerships to ensure cohesive and consistent messaging and strategy
• Management of email and mobile vendor technical and strategy resources
• Manage team of specialists who will execute day to day campaigns

What You Bring To The Role

• 5-7 years of experience in B2C marketing or product management with an emphasis on direct digital marketing channels
• Direct experience managing consumer facing email and mobile push programs required
• Experience with A/B testing and a combination of B2C and B2B lead nurturing experience
• Adept in strategic thinking & analytics with a passion for innovation and creative problem solving (familiarity using tools such as Google Analytics, Looker and Amplitude a plus)
• Demonstrated ability to excel in a demanding and ambiguous environment with competing priorities
• Prior ecommerce, retention, lead generation, loyalty or mobile marketing experience is a plus

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 

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