Marketing Data Scientist

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward – for good.

Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.
 

About Calvin Klein

Calvin Klein is a global lifestyle brand built on iconic essentials and powered by  bold, progressive ideals. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance — provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. The Calvin Klein brands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under the Calvin Klein brands were approximately $9.4 billion in 2019.

The tiered-brand strategy was established for Calvin Klein to provide a focused, consistent approach to global brand growth and development that preserves the brand's prestige and image. Each of the Calvin Klein brands occupies a distinct marketing identity and position. We believe that Calvin Klein is well positioned over the next few years to establish itself as the world’s favorite brand. With the North Star of "Defying the boundaries of self-expression" guiding its design, marketing and consumer engagement initiatives, we believe that Calvin Klein will convert its investments into ongoing commercial success

The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.

You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.

Key Responsibilities

• Collaborate with Senior Manager, data analyst and the SEM & Display to define data strategy and roadmap.
• Work alongside the SEM & Display teams on day-to-day and strategic analysis and optimization for ROI and revenue maximization.
• Leverage and aggregate SEM data at scale.
• Design, build, and implement custom models and algorithms to improve and optimize SEM & Display performance, customer experience, revenue generation, demand & supply maximization, and other business outcomes.
• Build propensity to buy, engagement, lifetime value and forecasting models. Use these models to define and inform strategical and tactical activities.
• Work closely with data engineers to structure and collect data, and to build tools and frameworks.
• Develop processes and tools to monitor and analyze model performance and data accuracy (e.g. testing framework).
• Identify trends, insights, opportunities – also with limited data - that will drive profitable growth within and across the different channels maximizing the potential of each channel.
• Support the different teams on strategy, prioritization and innovation.
• Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.

The Ideal Candidate

• 4+ years of experience in working in a fast-paced digital agency, Ecomm environment or performance marketing.
• Programming proficiency in Python or R
• Experience in data science and machine learning
• Knowledge of BigQuery, SQL or similar
• Experience with big data technologies and cloud platforms, such as GCP, AWS
• Experience in data mining & analytics, building models with large, complex and multi-dimensional data sets
• Experience in analyzing SEM and web data, such as Google Ads, Campaign Manager, and Google Analytics
• Ability to work with imperfect and rapidly changing data and ability to make sensible assumptions based on the data available
• Ability to translate quantitative results into actionable business insights
• Knowledge and understanding of paid search bid management tools and technologies e.g. Search ads 360, Marin, Kenshoo, etc. preferred
• Experience with analytic tools such as Google Analytics, Omniture, Insights Discover, Tableau, Looker.
• Strong commercial mindset
• Self-starter, efficient time management and strong problem solving skills
• Strong verbal and written communication skills, attention to detail & accuracy.
• Knowledge of the retail & fashion industry is a plus.

What You Can Expect from Us:

• A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés 
• A company culture that fosters development, offering training and learning opportunities through our very own PVH University 
• An international environment which respects diversity, equality, and individuality 
• A smart work program that empowers our associates to work at their preferred location within a flexible schedule 
• A chance to unwind with weekly social activities 
   

We would love to know why this is the role for you, so please include a motivational letter with your application.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.