Senior Copywriter, Digital
- Employer
- The RealReal Inc.
- Location
- San Francisco, California
- Closing date
- 19 Feb 2021
View more
- Function
- Editorial & Media
- Level
- Senior Manager
Job Details
You will be a voice in the consignor and customer experience and you will make sure all site content is consistent and on brand. You will also help generate ideas and suggestions on content strategy and other aspects of the user experience by understanding user needs, business goals and the flow of the user for each project. You will work closely with Web Design, Brand Creative, Site Merchandising, and Marketing on creative development. You're comfortable (and experienced) lending your creative POV across functions. You will have a compelling portfolio of work that demonstrates high quality copywriting, clever headlines and concepting experience within a variety of content campaigns and digital content.
What You Get To Do Every Day
- Develop compelling and concise copy across the TRR website for all online content - homepage, category pages, product listing pages, consignor pages and all landing pages
- Work closely with our brand creative team, web design team and site merchandising team to infuse brand voice into direct response copy
- Be a strategic partner that can conceptualize ideas and bring them to life
- Test and iterate your copy to drive volume and increase results
- Ensure brand voice is consistent across digital touchpoints that our members interact with
- Comfortable using insight and data as an input to drive conversion
What You Bring To The Role
- 5+ years writing for a digital brand - preferably a retail brand, agency or marketplace
- Comfortable in a cross functional role that collaborates across departments
- Experience with a fast paced environment where moving quickly is a plus, not a pain
- Ability to work independent and sometimes with ambiguity
- Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
- Proactive attitude, creative-thinking abilities, and confidence to challenge status quo
- Demonstrated working knowledge of SEO best practices
- Understanding of UX principles and best digital writing practices
- Excellent writing, grammar and proofreading skills
- Implement a combination of strategic, conceptual and copywriting skills
- Proficient in Microsoft Word, Excel, and PowerPoint
The RealReal is the world's largest online marketplace for authenticated, consigned luxury goods. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service and direct shipping for individual consignors and estates. At our stores in Brooklyn, Chicago, Los Angeles, New York City, Newport Beach, Palo Alto and San Francisco, customers can shop, consign, and meet with our experts. At our 13 Luxury Consignment Offices, eight of which are in our retail stores, our expert staff provides free valuations. Founded in 2011 and listed publicly in 2019 (Nasdaq: REAL), we're growing fast and fundamentally changing the way people buy and sell luxury - a multi-billion dollar industry. Build your career with us and enjoy 401K matching, health, dental and vision insurance, commuter flex spending, healthcare flex spending, generous PTO, a mother's room, and flexible work hours!
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.
#LI-MC
Company
The RealReal is leading the way in authenticated luxury consignment, online and in real life at our brick and mortar locations. Founded in 2011, we’re growing fast and fundamentally changing the way people buy and sell luxury — a multi-billion dollar industry. With a team of in-house experts who inspect every item we sell, our commitment to authenticity sets us apart and creates a foundation of trust with shoppers and consignors. Our mission to extend the lifecycle of luxury items is leading innovation in sustainable fashion. We’re proud to promote the circular economy and to be the first luxury member of the Ellen MacArthur Foundation’s prestigious CE100 USA.
- Location
-
San Francisco
US
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