Head of Brand & Marketing

NADINE MERABI is Luxury Ready To Wear, treasured and unmistakable pieces to inspire lasting moments. Celebrating details in statement design and empowering those who wear and create our products.

More than ever, we believe that slow is chic; our collections are collectables made to be cherished. Which means refined drops, made with heart by hand, using the finest quality materials and exceptional craftsmanship to last and love for a lifetime.

Who We Are

NADINE MERABI was designed out of necessity and created by a woman with a vision. Nadine Merabi is a self-taught seamstress and businesswoman, driven by the desire to create luxury, forward-thinking and conscious fashion where she saw a space in the industry. Partnered by Blue Wilson, an innovative International Business graduate, Nadine and Blue are trailblazers for the future of fashion. Proving that not only can quality lines be fair and inclusive, but that their workspaces can also nurture healthy and empowering working cultures, which trickle down to the consumer who is, at every point, the muse of each piece that they create.

Today their collections are adored by clients, celebrities and dress some of the most influential people in the world. NADINE MERABI has flourished, with an enormous social following and massive global sales growth. From the initial spark of inspiration to the very final stitch, the team ensures that every woman in MERABI looks and feels her finest.

Where the Head of Brand & Marketing Fits

The successful candidate will report into the Managing Director and work closely with the Creative Director, Head of eCom & Sales and Head of Design. You’ll be responsible for managing the whole marketing team and driving our brand forward through all marketing campaigns globally. You will be responsible for developing ideas for campaigns and collections, presenting these to the team then bringing them to life. 

You’ll lead the marketing calendar and be responsible for bringing it to life throughout the whole business and all channels. Managing budgets, working to forecasts and exceeding targets will be a big part of the role and you’ll be required to drive ROAS whilst working to CPA targets. You’ll be responsible for growing all social channels, increasing engagement rates and hits to site. Leading our world class influencers outreach programme will be a major focus along with supporting the Creative Director with all photoshoots, so you must have a strong creative eye and strong commercial awareness. 

You’ll have the freedom to turn concepts into reality, working in a fast environment with no long line of sign off processes you will be expected to make good ideas happen, quickly. 

Roles & Responsibilities

• Develop and deliver marketing plans and projects are on brand, budget and to deadline.
• Build the brand deck and guidelines to drive consistency through the business
• Lead the marketing calendar, ensuring key deadlines are met for campaign delivery and all marketing activities with an emphasis on paid, social, PR, influencer and content.
• Own all social channels; lead the planning, content creation, sign off process. 
• Responsible for continually growing social channels and followings whilst increasing engagement, and growing a high quality email list.
• Lead and execute our global influencer marketing strategy from ideation and planning to identification and negotiating partnerships. 
• Manage the day to day activity of the marketing team with a focus on development, motivation, and performance and support in the recruitment and expansion of the marketing team.
• Build, optimise and scale digital marketing campaigns (including paid) to deliver on a range of key objectives including ROAS, sign ups and returning users.
• Work closely with the Head of eCom & Sales to drive revenue for the business. 
• Work with the Creative Director and Head of Design to plan campaigns around launches and key dates in the year.
• Create new ideas and concepts for campaign and collection launches and present ideas to the team.
• Provide inspiration and direction for the teams in regular creative sessions.
• Challenge and influence at a senior level the direction of the brand, bringing ideas, inspiration and creative thinking.
• Monitor campaigns to ensure media spend is on track against monthly, quarterly and annual budgets. 
• Work with colleagues to discuss the business objectives and requirements of projects and finalise ideas and concepts.
• Develop and lead the creation of all brand content assets including brand guidelines, creatives, graphic design and TOV.  
• Coordinate all content from idea to creation including all graphic design work to ensure content is on brand and on time.
• Lead all photoshoots from concept to execution. 
• Lead all strategic marketing and branding planning activities, including research, market mapping, customer segmentation, acquisition and retention planning.

Skills & Experience

• Strong leaderships skills with 5+ years of experience managing a team of at least 5. 
• 6+ years brand and marketing experience with a strong track record in developing and implementing successful marketing strategies having managed significant budgets. 
• Experience managing partners and external agencies. 
• Demonstrable success in improving the ROAS & scale of digital marketing investments.
• Experience working with influencer marketing programmes. 
• A creative eye for design and and confidently use the full Adobe suite. 
• Strong copywriting skills. 
• A clear understanding of social media platforms and their ever-changing algorithm. 
• A creative heart and commercial head - bring a balance of both to help form campaigns that speak to our clients and drive sales
• Highly organised with strong project and time management skills and the ability to cope with several projects at once. 
• Excellent communication skills - both written and verbally.
• Strong proficiency in Excel. 
• Confident with figures and an analytical approach to work.  
• Independent but enjoy working in a team and have a flexible approach to working. 
• Extremely high attention to detail. 

Must have the right to work in the UK. 

Values & Behaviours

We know that the right people are our most valuable asset. We strive to hire excellent people to nurture and develop within our business to grow with us for the long run. We hire, invest and promote people that demonstrate our values through their daily behaviours. 

• You generate positive energy and energise others.
• You’re a grafter - no task is too big or small for you, you’ll get stuck in whatever you need to.
• You drive your projects forward with intensity and are committed to driving-results collaboratively, we bring ideas to life in weeks rather than months.
• You get, give and encourage candid feedback so we can get better at what we do.
• You interact with mutual respect, cooperative, caring and helpful behaviour. 
• You believe in two-way communication — you actively listen, seek clarity and connect with energy.
• You don't live in a world of good enough - you live in a world where we can do better and expect excellence from yourself and your teammates every day.

NADINE MERABI is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.