Creative Director

Duke + Dexter
13 Feb 2021
13 Mar 2021
Contract Type
Full Time

Role Overview

We have an incredible story to tell, but our success depends entirely on how we tell it in pictures, words, and connections.

As Creative Director, you will manage our Creative & Brand team by leading the realisation of our brand equity across all Duke + Dexter platforms, including the creation and management of the Brands Campaigns, Collaborations, Brand Assets, Website Design, Social Media templates & content, CRM templates & collateral, and Physical Space storytelling.

You will work with the CEO in the continuous improvement of Brand & Product Guidelines. You will work with the Social, & E-Commerce teams to establish, plan, brief, and deliver what they need to bring their vision & programs to life.

With the help of a dynamic, innovative and versatile team, you will be responsible for developing and executing a distinctive brand visual & voice equity across all of our Global efforts, and for the Creative Execution required to achieve this.


  Key Responsibilities

  • Supervise an internal and external team of graphic designers, copywriters, photographers/videographers, and project managers in the creative execution of the D+D visual & voice equity.
  • Immerse yourself in the life and lifestyle of the D+D customer & community
  • Ensure that the D+D equity remains fresh and distinctive, and evolve the brand guidelines as needed.
  • Collaborate with the Social, E-Commerce and other teams to understand and establish business requirements, content objectives, project deliverables, and timelines and translate these into actionable creative plans.
  • Spearhead and manage content development for both small-scale and large-scale projects, harnessing strategy, business needs, digital and brand design, compelling content, and technology to deliver extraordinary work.
  • Produce fresh, innovative work that translates our brand vision and programs into compelling content for our community.
  • Build & lead the creative, managing the production of all global brand assets: social content, web pages & content, print collateral, digital marketing materials, CRM templates, and physical space merchandising and storytelling requirements.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Manage all creative timelines & budgets through accurate forecasting, aggressive use of alternative approaches, and ongoing expense management.
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with creative talent and agencies.
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner


Experience & Competencies Required:

  • Demonstrable affinity with the Duke + Dexter brand and premium fashion industry; experience within a brand or retail organisation is important.
  • A love of storytelling and all things creative and innovative.
  • Extensive, relevant experience developing social-first content in a commercial environment.
  • Must be able to set and carry out goals and work well during times of transition; experience in a start-up environment a pro.
  • Sensitivity to cultural differences, consumer behaviours and trends.
  • Entrepreneurial, resilient and flexible approach working with rapidly changing priorities and short deadlines.
  • Stellar communication, presentation, problem-solving and project-management skills
  • The ability to inspire creativity and work well with different cultures and personality types — all while juggling various projects.


Education and Qualifications Required:

  • Must have a passion for exploration for growth, and the ability to excite others to do the same.
  • Strong creative vision with an understanding of business objectives
  • 4+ years of related experience with 2+ years of creative direction in agency or corporate setting
  • Experience performing or managing a range of creative positions, such as graphic designer, art director and copywriter, is important. Expert knowledge of the business side of design is a major plus.
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development
  • Highly skilled at recruiting and leading teams of creative talent