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eCommerce and Digital Manager

Employer
Shrimps
Location
London (Greater) (GB)
Closing date
23 Mar 2021

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Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

The Brand:

Shrimps is a fashion label from London-based designer Hannah Weiland, launched in 2013.  With a background in History of Art and Surface Textile Design, Weiland takes her inspiration from the witticisms of modern art and a playful engagement with pattern and texture.  Initially known for colourful faux fur outerwear, bringing the material to the luxury sphere and leading the conversation on cruelty-free fashion, Shrimps now has a full ready-to-wear offering and is renowned for its handmade accessories.

Shrimps is committed to avoiding discrimination of any kind when hiring, casting and choosing collaborators. Furthermore, we are actively working to improve our diversity of representation in these areas, each season discussing as a team how we can affect genuine, non-tokenistic improvement throughout the business.

We will endeavour to go above and beyond to facilitate requests for projects by or for underrepresented groups, and to approach individuals from such groups with opportunities for paid collaborations. Shrimps also supports numerous charitable causes with both one-off and ongoing contributions.

The Role:

This is an extremely exciting role for an experienced candidate who is passionate about e-commerce and fashion and with an interest to join a fast-growing business and dynamic team

The successful candidate will primarily be responsible for the day to day trading and development of the website, and digital marketing strategies. The ideal role for an individual with proven experience in online retail to play a pivotal role in the delivery of an ambitious digital growth strategy. You will be working closely with senior management to develop initiatives to support sales growth, researching and planning new development features and technology solutions as well as project managing tasks performed by external developers.  We are looking for a highly motivated individual who will own their role in a dynamic, fast-paced and entrepreneurial atmosphere.  
 

Key Responsibilities

  • Management of the company's e-commerce platform including buying, trading, product upload, reporting and promotional activity. 
  • Assisting with the Ecommerce global expansion, developing the CMS content rollout plan in line with the department objectives and strategy.
  • Have experience in growing international presence and optimizing the website for EU and worldwide territories
  • Provide weekly and monthly reporting and forecasts, drawing on sales history, current trading patterns, company strategy and re-forecasting as necessary. 
  • Define and implement ecommerce trading metrics and reports     
  • Proactively identify opportunities to drive incremental sales
  • Track inventory levels, best sellers, slow movers, out of stocks etc. 
  • Actively merchandise the site and be responsible for all products, categories and pages on-site to accurately display correct information, links and images on the website
  • Regularly review customer purchase cycle and identify potential enhancements and improvements to continually optimize the user experience
  • Identify specific development tasks and project manage external resources’ when needed to execute changes
  • Testing and quality control of development changes
  • Review and test apps, extensions and tech solutions
  • Identify potential extensions, apps and integration to enhance the front and back end functionality of the store
  • Develop and execute digital marketing strategies to drive profitable sales, grow brand awareness, and acquire new customers
  • Plan digital advertising campaigns on Facebook and Google Ads
  • Have thorough knowledge of analytics and insights tools including GA to influence decision making across the business
  • Responsible for managing regular content updates and marketing initiatives.  Coordinate promotional and product launch activities with the Creative team
  • Work closely with the creative team to create and plan newsletters, relevant marketing campaigns and social media initiatives
  • Analyze traffic and performance to gather insights on how improve conversion rates
  • Analyze campaign metrics and take necessary action to continually improve performance
  • Initiate and manage the brand's affiliate program and monitor its performance and ROI
  • Must have Shopify and Shopify Plus experience
  • Have end-to-end logistics experience working with internal teams and 3PL management 

The person:

  • 3-5 years experience in a relevant position with strong and demonstrable knowledge of eCommerce and digital marketing 
  • Proficient in using Shopify, Google Analytics, Google Adwords and Facebook Ad Manager, MailChimp
  • Very strong communication skills with excellent use of written English
  • Strong analytical and numerical skills; ability to summarize data and information clearly and efficiently
  • Strong experience using excel for data analysis and reporting
  • Well-organized and efficient with good time-management and prioritization
  • A self-starter and motivated person, who can demonstrate initiative and is able to work independently when needed
  • Accountability and ownership of challenges and the ability to follow through.
  • Creative problem solver with an analytical and methodical approach to tasks
  • Able to drive process improvements and create regular and ad hoc reports
  • Commercially minded and keen to grow with the business
  • Flexible team player with strong communication skills and enthusiasm

Company

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