Director, Email Marketing

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
04 Mar 2021
Closes
16 May 2021
Ref
R0005077
Function
Marketing
JOB SUMMARY

The Director of Email Marketing will lead global efforts to convert, engage and retain customers through the email channel. Leading a team of marketers, the Director of Email marketing will partner cross-functionally to deliver best-in-class email marketing strategy. The candidate will be both data-driven and creative, can establish a strategic vision / roadmap, and execute with excellence.

JOB DESCRIPTION

RESPONSIBILITIES
  • Leverage subscriber data and insights along with campaign results to develop customer-centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV
  • Collaborate cross-functionally with Analytics, CRM, Loyalty, Site, Integrated Marketing, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing
  • Lead and inspire a high performing team to have a test and learn mentality and be customer-focused, innovative, fast-moving and results-oriented
  • Drive end to end process efficiency - briefing, planning, execution, hindsighting
  • Define, monitor and drive success at the program, campaign and segment levels; track effectiveness and clearly articulate optimizations
  • Ensure the integration of brand message and product focus in delivering customer-centric creative briefs to maximize engagement and conversion
  • Act as change agent for personalization / targeting and a customer-centric approach to email
  • Drive greater relevancy in the email channel through an increased mix of targeted campaigns and trigger emails
  • Partner with Product and IT Teams to ensure technology roadmap delivers on the ability to increase personalization and advanced targeting
  • Establish a global center of excellence dedicated to creating best practices and providing strategic support to the regions


EDUCATION & PRIOR EXPERIENCE NEEDED
  • 10+ years of marketing experience within consumer brand, fashion/apparel, or marketing/consulting agency
  • Results-driven marketer with exceptional strategic and analytical skills
  • Strong time management and prioritization skills
  • Experience leading a team
  • Proven record of partnering cross functionally to drive topline growth
  • Proactively initiates changes to improve work processes and ability to work with ambiguity
  • Inclusive people leader with a track record of developing talent to drive impact
  • Excellent presentation, organization & communication skills
  • BA/BS required, MBA preferred
  • Bonus: Global experience working with regional partners


CORE SKILLS

  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
  • FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
    • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
  • FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
    • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .

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