Public Relations Specialist

San Francisco, California
20 Mar 2021
28 Apr 2021
The Public Relations Specialist is a core member of the Communications team, reporting directly to the Head of Communications. They're a strong driver of impactful media coverage, concepting and executing proactive campaigns alongside news initiatives to maintain consistent visibility for The RealReal. They constantly identify new relevant writers/outlets and forge relationships that generate both local and national coverage. The PR Specialist plays a key role in supporting The RealReal's retail expansion, from delivering high-impact launches to getting creative to maintain an ongoing local presence through earned media. They're an effective verbal and written communicator, tailoring clear, concise and compelling communication to audiences as varied as lifestyle media, brand partners and internal stakeholders. This role requires someone who thrives in a fast-paced environment, energized by new opportunities and able to effectively juggle multiple projects. The PR Specialist will work closely with the rest of the Communications team to support The RealReal's continued innovation and next phase of growth.

What You Get To Do Every Day
  • Build and maintain media relationships, with an emphasis on consumer and local
  • Secure news-based and proactive media coverage
  • Support retail locations by forging strong connections with local media that deliver ongoing coverage
  • Manage press alias and serve as a point person for inbound media opportunities
  • Collaborate with communications team to develop campaigns and tactics
  • Create compelling written content including pitches, press releases and FAQs
  • Provide support for events, activations and shoots
  • Build strong cross-functional relationships with key internal partners
  • Own foundational PR program elements such as research and reporting
  • Maintain communications drive, ensuring all content and assets for media are up to date

What You Bring To The Role
  • 3 to 4 years of public relations experience, PR agency experience preferred
  • Tenacious media relations pro with proven ability to build relationships and secure coverage with local, broadcast and consumer media
  • Knows what it takes to support brick-and-mortar success, including openings and ongoing support
  • Excels at written communication, easily able to adapt writing style to different internal and external audiences
  • Strong grasp of journalistic writing and what's newsworthy
  • Able to take direction and run with execution autonomously

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 


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