Marketing Coordinator - Culture & Commerce

Recruiter
Jing Daily
Location
New York City, New York (US)
Posted
25 Mar 2021
Closes
25 Apr 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Jing Culture & Commerce is looking for a creative, culturally-engaged, and media-savvy Marketing Coordinator to assist in various branding and marketing initiatives. The ideal candidate is a skilled originator with a track record of unlocking marketing and content opportunities for media and digital publishing sites. You are extremely detail-oriented and able to see projects through from inception to completion. This position is ideal for a recent graduate with a passion for the arts, culture, and creative technologies, and an understanding of the digital publishing landscape. The successful candidate will work closely with the Jing Culture & Commerce team in our editorial and marketing efforts.

 

What you’ll do

  • Research, collect and report on current industry trends and happenings
  • Brainstorm and execute editorial and marketing initiatives to further expand our audience base
  • Explore additional business and editorial opportunities with new partners such as co-
  • publishing whitepapers and reports, content partnerships, webinars and more.
  • Develop a robust pipeline and database of qualified prospects from the global cultural community  (digital agencies, creative agencies, media companies, museums, cultural institutions)
  • Oversee our weekly newsletter campaigns as well as performance reporting
  • Assist in the creation of banners, infographics, illustrations for marketing needs
  • Manage Jing Culture & Commerce Events Calendar and develop a calendar of events for the 2021 year
  • Work with the team to develop goals and track internal KPIs for benchmarking and optimization, including for internal reporting and optimizing future campaigns.
  • Develop tests of messaging, subject lines, and calls to action to review for effectiveness.
  • Manage email lists in alignment with best practices in data management and develop strategies for list growth, including approaches for data capture, both high- and low-tech.

     

Required Competencies/Skills:

  • 2-3 years of  digital marketing experience at a museum, media, or agency environment.
  • Experience planning and running email campaigns on MailChimp; template customization in HTML, CSS
  • Experience with WordPress or the equivalent
  • Analytical skills with ability to generate metrics reports using Google Analytics.
  • Knowledge of search engine page rankings; experience using tools such as Google Search Console, Yoast SEO
  • Graphic design experience is a plus
  • Social media experience is a plus
  • Passion for art, and transforming the art industry through innovation

     

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