PR Director

SARAH GARGANO COMMUNICATIONS is a global lifestyle communications company specializing in public relations branding, strategy, marketing, events, social media, image, promotion and education of the luxury sector. Brands represented by industry include beauty, fashion, jewelry, home & décor, interior design, architecture, art, travel, hospitality, automotive, technology and charitable.

MISSION To promote, celebrate and educate the spirit and passion of luxury brands and craftsmanship worldwide.

JOB DESCRIPTION Sarah Gargano Communications is seeking a dynamic PR Director.  The candidate should have solid and proven luxury brand experience in the public relations and marketing industries.  The candidate should have solid and proven public relations experience and strong relationships with senior editors across different categories. The candidate must posses a powerful and up-to-date knowledge of the luxury industry as well as a passion for the fashion, beauty, design and art worlds. Must have strong organizational and managerial skills, be a great writer and engaging with clients.  The candidate should also possess compelling and relevant social media skills and digital strategies.  The PR Director should be hungry, eager to excel and grow the SGC agency.  Must be excited to wear many hats and work in a fun, fast-paced and diverse, luxury environment.  Positive attitude a must!

RESPONSIBILITIES The PR Director will be responsible for managing the agency’s luxury clients through activities including: creating strategy, writing press releases, distribution, pitching the media to secure placements, editor follow-up, deskside appointments, working with influencers and event execution (digital and in-person) and press launches.

The PR Director is responsible for overseeing the building and maintaining of press lists, influencer lists, stylist lists, and other key media lists.  The position will ensure that lists are kept up-to-date on a regular basis.

The PR Director will maintain existing and create new relationships with editors from the press and media.

The PR Director will oversee all influencer and social media activations and initiatives.

The PR Director will tap into their network of partnerships and brands to create synergies with SGC clients.

If interested, please contact Sarah Gargano at sarah@sarahgargano.com.