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CRM Executive - International

Employer
Depop
Location
East London
Salary
Competitive
Closing date
1 May 2021

View more

Function
Marketing
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York and Australia. We have more than 25 million registered users in 180+ countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.

Depop exists to build the world's most diverse progressive home of fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three pillars:

  • Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
  • Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive. 
  • Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.

The Role:

Right now, we’re looking for a CRM Executive to help activate and engage our community in new markets.

As a key member of the team, you will be developing, executing and optimising lifecycle marketing programs, transactional comms, promotional campaigns and triggered messages across a range of different channels (emails, push notifications, in-App, etc.). Reporting to the Senior CRM manager, you will be responsible for helping Depop’s users discover items they love, grow their Depop shop, learn more about new features and keep up to date with all communications from the Depop team.

Responsibilities:

  • Build out new user journeys for Depop’s EU community, with a focus on improving user retention, engagement and revenue
  • Creating a roadmap of how we phase communications in new markets
  • Work closely with our EU team to produce localised content across emails, push notifications, and in-app messages
  • Work closely with Insights, Product, EU Market teams to map out user journeys & segmentations and understand how we can bring value to the user
  • Continually optimise Depop's CRM through testing, monitoring industry trends and identifying new opportunities
  • Report to the wider team on CRM engagement and impact on business KPIs
  • Launch experiments and surveys to better understand our users

Requirements:

  • Experience in a similar CRM role with a focus on international/EU markets for an app-first and/or e-commerce business
  • Comfortable with change and a fast pace environment 
  • Insight into Millennial and Gen-Z behaviours and attitudes in international/EU markets
  • Good mix of data driven thinking but with appreciation for creatives 
  • Strong business/commercial mindset and structured thinking
  • Self starter, organised, and detail-oriented while not losing sight of the big picture
  • Excellent communication skills 
  • Previous experience in fashion and marketplaces is a strong plus

Desirable:

  • Braze (ESP) experience 
  • HTML experience

Benefits:

  • Learn and Grow: We want to give our people the opportunity to learn. We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask!
  • Wellbeing: We care about our employees wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eyecare vouchers and a discounted gym membership at Nuffield Health.
  • Mental Health: Our employees mental health is a top priority. We offer subsidised counseling appointments with a qualified therapist through SelfSpace, we have trained mental health first aiders and we also run yoga, meditation and more.
  • Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees 
  • Family life: We offer flexible working (based on the team you will be joining), generous maternity/paternity and parental leave policies which includes adoption and paid time off for fertility treatments. Also, all of our offices are dog-friendly! Do your best work with your best friend.
  • Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials such as quiz night, games night, movie night and more...we’ve taken this virtual for now!

Company

Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Our Mission

Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.

Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three values:

1. Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet.
2. Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style.
3. Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms.
Responsibilities:

Company info
Website
Telephone
07932542598
Location
20 Farringdon Road
London
Greater London
EC1M 3HE
GB

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