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SEO Executive

Employer
Charles & Keith
Location
Singapore (SG)
Closing date
7 May 2021

View more

Function
Marketing
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

JOB RESPONSIBILITIES

  • Audit on-page SEO issues affecting organic search results, and offer best-practice solutions
  • Collect data and report on traffic, rankings and other SEO aspects
  • Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
  • Research and implement search engine optimization recommendations
  • Identify and close content gaps between company websites and competitor content
  • Research and analyze competitor advertising links
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Backlink auditing and reclamation
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM)

REQUIREMENTS

  • At least Diploma in IT/Website Design/Marketing or equivalent.
  • At least 1 year of experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Experience with website optimization tools
  • Proficient understanding of web markup, including HTML5, CSS3
  • Proficient understanding of client-side scripting and JavaScript frameworks desirable
  • Understanding of web optimization techniques
  • Strong data analysis skills
  • Google Analytics and Data Studio experience
  • Able to work and perform the job with minimal supervision
  • Deadline driven and ability to multi-tasks concurrently
  • Detail-orientated, well-organized and excellent time management.
  • Independent and team player
  • Flexible and adaptable
  • Self-motivated, integrity, diligent, and reliable

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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