EMEA Brand Engagement Director (Mat Cover)

Ralph Lauren
London, United Kingdom
07 Apr 2021
19 Jul 2021
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands

Position Overview
Global CIX Director responsible for leading and rolling out the Global CRM Strategy in partnership with the CRM Agency. Drive mass personalisation across all Marketing and Media channels. Develop and roll out AI Models. Craft and launch loyalty program.

Essential Duties & Responsibilities

* Drive Global CRM Strategy and Roadmap
* Partner with regional teams (EMEA, USA, APAC) to drive consistency of vision and execution
* Lead and manage CRM agency
* Drive mass personalisation across all Marketing and Media comms channels
* Identify & develop new AI Propensity models to drive customer value
* Set Customer Targets and track / report on CIX value creation monthly

Experience, Skills & Knowledge
10+ year CRM / Data Experience in Retail / FMCG company