Senior Marketing Coordinator, Partnerships and Client Relations (Mat Cover)

Ralph Lauren
London, United Kingdom
07 Apr 2021
11 Jul 2021
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands

Position Overview
Strengthen our engagement marketing strategy by enriching our customer experience initiatives to elevate the brand and make it even more desirable in local markets

Essential Duties & Responsibilities
Devise, create and execute seasonal Customer Experience programs with Money Can't Buy Hospitality events (NY Show, Wimbledon, Goodwood, local black tie events, major store openings) and Gifting Strategies (all channels) for all levels of VIC's to trade up and expand the RL client base. - Become the key point person for VIC experiences/events in the business and act as an RL Ambassador when hosting them at external events
* Devise and develop 'Tailored by RL' a Bespoke Program focused on Top 50 RLS VIC
* Specifically acquire New HNWI's for the brand (private members clubs, hotels, tourism agencies, private jet companies, interior designers...)
* Source out relevant and on brand large scale partnerships and sponsorships
* Engage with Social happenings by key City (Paris, London and other key EU Cities where relevant (Germany)
* Devise and implement a Personal Shopper Strategy in key EU Cities to drive new revenues
* Implement a strong EU Press Day Strategy with new formats and concepts
* Develop RL Hospitality strategy (RC&B/Ralph's)
* Give competitor feedback on what other brands are doing for their key customers

Experience, Skills & Knowledge

* Educational Qualifications : BA and/or Msc
* Previous Experience: Relevant experience involving client relations, project management and event management
* Sensibility to luxury and fashion
* Well organized with a structured approach
* Good network which you are prepared to bring to the table and also expand upon
* A creative thinker who is proactive in bringing new ideas to the table
* Very detail-oriented with the ability to work well under pressure in a fast-paced environment meeting tight deadlines
* Quick learner with a good sense of initiative and can-do attitude. Confident to learn on the job and develop new ideas
* Curiosity and understanding of the luxury good industry, fashion industry and competitor activity
* Excellent communication skills, both verbal and written
* Computer literate with excellent excel and power point knowledge
* Additional languages to English are a bonus but not required

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