Marketing Manager, Search

As our Marketing Manager of Search you will be responsible for the strategy and execution of all paid search and shopping campaigns and guide optimization of specific KPIs; ensuring performance forecasts are met. This role requires a heavy focus on operations, vendor/ tool management, budget management including revenue, spend, and traffic, in addition to analyzing data and communicating trends and insights to key stakeholders. You will partner with search engine representatives (primarily Google) to ensure that The RealReal stays at the forefront of testing and optimization within search. Join our collaborative, passionate, and driven marketing team as our company experiences exciting growth in the sustainable fashion industry!

What You Get To Do Every Day

• Leads planning, management, and execution of all SEM /PPC, and shopping, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding, and invoice management
• Ensures weekly and monthly paid search performance reports are delivered to Marketing and Brand partners accurately and on time
• Works with third party agencies and our internal BI team to support automated reporting, along with ad hoc analysis to improve efficiency of customer and seller acquisition   
• Maintains a close relationship with search engines representatives to optimize performance and leverage new opportunities
• Develops strategy and work with stakeholders to implement tests, participate in betas, and report out on results and develop recommendations for roll-out
• Supports local search efforts to drive traffic to store landing pages and in person traffic
• Acts as subject matter expert in SEM and shopping trends and best practices and educates relevant teams
• Partner with the internal creative team to test and optimize ad content
• Partners with the BI team and agencies to analyze business performance of ads and make recommendations on incremental investment
• Manages Google shopping campaigns including product feed, bidding strategies and product segmentation to drive efficiencies

What You Bring To The Role

• BA or BS (business or quantitative field preferred)  
• 5-6 years of experience in Marketing with a focus on Search / SEM (Search Engine Marketing)
• SEO experience preferred
• Strong analytical skills
• Good communication skills, both verbal and written
• Proven ability to work cross-functionally
• Google Adwords certified
• Marketplace experience (buyers and sellers) preferred

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 

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