Senior Social Media Manager

London, United Kingdom
12 Apr 2021
12 Jul 2021

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


The Senior Social Media Manager will be the team leader of the Organic Social Media Team and part of the wider social and communities team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape - including content ideation & optimisation, publishing algorithms, building and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, understanding of the latest technologies impacting key global platforms and deliver results with a drive for testing and learning.

You live and breathe social, with your finger on the pulse of what's trending and build & engage social communities around those trends. You are naturally curious, always seeking out best practise examples, and love to break down barriers with new ways of doing things.

You are strategic thinker - having exposure to the broader creative, marketing, PR and event teams within Burberry, and are able to confidently interpret business / marketing requirements, using social insights to develop specific social strategies and briefs.

You will be an expert communicator and able to build working relationships seamlessly. You're attention to detail is second to none, and will ensure flawless execution of global and regional social activities.


  • Manage and develop the organic social media team (x5)
  • Support the Director of Social & Communities with Brand and Business social strategy
  • In partnership with the Social AD, lead the relationship with the brand creative team to come up with big, cut through ideas for innovative social first campaigns
  • With the team, build world class, highly innovative and inherently social campaigns for all key projects, that are insight-led and resonate with our target audience & community, driving reach and engagement
  • Responsible for all content planning, delivery & execution and community engagement managed by the team ensuring content best practice and flawless execution
  • Work with a broad range of social tools to deliver campaigns and analyse their impact - from listening to content-planning
  • Work closely and collaboratively across the social & communities team and wider marketing teams, including Digital teams, VIP, PR, events and content teams to champion social-first ideas and execute activations, events and strategies
  • Manage our external agency relationships, ensuring they are fit for purpose, reviewed regularly and renewals or transitions are timely executed without disrupting business needs
  • Build deep relationship with social platforms to identify new opportunities and develop innovative activations ahead of competitors
  • Insatiable appetite to hit targets by monitoring performance regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
  • Present to senior leadership regularly on campaign plans and results
  • Continuously ideate and innovate within the social space
  • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity to Burberry
  • Champion brand values and messages across all relationship and social activations by demonstrating a considered and sophisticated understanding of the brand and luxury retail market


  • Extensive experience growing and managing social brand channels of significant scale
  • Expert knowledge of all Western & Eastern social media platforms
  • A strategic and analytical thinker that can interpret numbers and data into actionable insights and learnings
  • A creative thinker who can come up with original, highly shareable social ideas
  • Demonstrates a strong work ethic and willingness to learn; enthusiasm is a must
  • Highly organised, managing multiple campaigns/projects at once
  • A natural communicator - confident in presenting social campaigns and activities to different parts of the business and managing key stakeholders
  • Ability to interpret, prioritise and deliver actions with a sharp attention to detail
  • Can work under pressure, with the ability to be reactive and flexible in a fast-paced environment
  • Strong interest in and understanding of the digital media landscape, particularly within Social Media
  • Experience in Fashion and culture
  • Degree level education

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