Director, Digital Commerce (Chico's & White House Black Market) - 11215 Metro Pkwy

Fort Myers, Florida, United States
13 Apr 2021
24 Apr 2021
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

Position Objective

This position is responsible for sales, profit, site merchandising, and ecommerce operations for digital business. The director develops and executes the division's ecommerce conversion strategy to achieve financial objectives. The role will be responsible for day-to-day oversight of all ecommerce activites.


  • Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand's Omni-channel initiatives.
  • Responsible for optimizing site experience to drive conversion, including merchandising experience, site taxonomy, site testing, and site search leveraging 3rd party providers such as Certona, Endeca, etc.
  • Partners with Merchandising & Planning to drive product sales/profit and with particular focus on eCommerce exclusive businesses. Create seasonal financial goals/KPIs for the eCommerce business.
  • Brand owner for website enhancement/roadmap, partner with Customer Experience and IT team for enhancements and roadmap.
  • Partners with marketing team to deliver site capabilities that maximize marketing campaigns.
  • Collaborates with marketing team to build site traffic plans that deliver topline sales targets.
  • Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
  • Partners with the DC and Customer Service for any ecommerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
  • Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
  • Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business.
  • Online execution of brand initiatives.
  • Raises Awareness and drive digital commerce competence across the brand.
  • Grows and retain E-Commerce talent for brand.
  • Values individuality and the diverse talents of their team. Leads the team by communicatingexpectations, providing guidance, delivering feedback, and empowering the team to be their best.

This position may be found in multiple brands. Some duties may vary from brand to brand.

  • Culture

Living the Chico's FAS Values and Guiding Principles by demonstrating Customer Focus, Instilling Trust, Driving Engagement and Delivering Results with High Performance.
  • Strategic Mindset

Seeking ahead to future possibilities and translating them into breakthrough strategies.
  • Ensures Accountability

Holding self and others accountable to meet commitments.
  • Attracts Top Talent

Attracting and selecting the best talent to meet current and future business needs
  • Builds Networks

Effectively building formal and informal relationship networks inside and outside the

  • Manages Ambiguity

Operating effectively, even when things are not certain or the way forward is not clear.


  • Bachelor's degree in related field from accredited university preferred

Required Qualifications
  • 10+ years' experience in Merchandising and E-commerce and 4-6 years of management experience
  • Broad based business acumen
  • Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
  • Possess a clear understanding of financial measurements and how to impact them
  • Demonstrate leadership ability in inspiring and motivating own team
  • Demonstrated consistent ability to drive financial results and goals
  • Strong interpersonal skills; excellent written and verbal communication including presentation skills
  • Excel at working cross functionally - strong influencing skills

Pay range is commensurate with relevant skills, industry experience and track record of success, among other factors as applicable for the position.

Associates may be eligible for incentive compensation based on a variety of factors including achievement of department/brand/corporate performance metrics and/or other variables as applicable for the position.Chico's FAS, Inc. reserves the right to amend incentivecompensation at any time at its discretion.



Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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