PPC Campaign Manager

Recruiter
Nili Lotan
Location
New York City, New York (US)
Posted
13 Apr 2021
Closes
13 May 2021
Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

Description:

We are looking for an experienced and talented PPC Campaign Specialist to manage and scale our paid marketing efforts.

The ideal candidate has 2+ years of experience as a Paid Acquisition/PPC manager with a proven track record in the e-Com industry (preferably High Fashion), knowledge of web-marketing tools, and excellent Excel & analytical skills. You will work closely with the web team, designers, web developers, and buyers to make your campaigns a success.

Responsibilities:

  • Launching and optimizing PPC campaigns
  • Oversee accounts on search, display, and social platforms (e.g., Google Ads, Facebook, Bing, Taboola, Criteo)
  • Keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g., dashboards)
  • Write attractive and concise copy for adverts (e.g., Google search, Facebook Ads)
  • Suggest and develop new campaigns across multiple channels

Requirements and qualifications:

  • +3 years of experience managing significant budgets (+$1M annual) with Google Ads / Facebook / Bing / Taboola
  • Proven experience executing profit-driven advertising campaigns to meet business goals
  • Strong knowledge of tracking website performance, including Google Analytics, Heatmaps, session recording, etc.
  • Exceptional analytical skills and a results-oriented mindset
  • Creative, out of the box thinker and problem solver
  • Curious PPC geek, comfortable learning and experimenting with new tools
  • Background in CRO practices is strongly preferred
  • Knowledge of HTML, CSS, and or JavaScript is a big plus
  • Knowledge of SEO and digital marketing concepts - an advantage
  • Experience with Google tag manager and google data studio - an advantage

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