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Manager- Wholesale Digital & e-Commerce

Employer
Ralph Lauren
Location
New York, New York, United States
Closing date
26 Oct 2021

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Function
Wholesale
Level
Manager

Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Manager of Wholesale Digital & e-Commerce will own holistic strategy and execution for a designated family of business for Ralph Lauren brands sold online by wholesale partners. With a keen pulse on the digital space within the fashion industry, this role will influence all touchpoints throughout the client journey from awareness to conversion and support end-to-end operations across the product lifecycle from asset planning to account handoff. The Manager will be responsible for driving profitable sell-thru for digital retail, informing assortment planning, and optimizing product presentation and placement.

Essential Duties & Responsibilities

* Develop and implement targeted strategies for department store, specialty, and online pureplay accounts, articulating specific action plans across content, site merchandising, and marketing for each wholesale.com
* Provide consistent insights on the state of the business to Digital, Sales and Marketing partners to inform short-term actions and long-term planning; secure product knowledge, align on priorities, and advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans
* Conduct regular working sessions with cross-functional partners to develop synergies and ensure timely execution of digital-specific tactics
* Analyze digital KPIs with focus on engagement, conversion, and profitability from campaign and PDP reporting; partner with site merchants and dedicated brand specialists at accounts to secure, review, and act on key takeaways to drive sell-through with strong understanding of diverse platform capabilities
* Leverage on-site performance marketing tactics such as sponsored search, customer review seeding, and enriched PDP content, implementing best practices to increase scope and ROI; work with Director to test and learn, piloting new initiatives to secure proof of concepts
* Collaborate with Brand Marketing to manage seamless client touchpoints with consistent message, ensuring site placements and performance marketing align with site merchandising; propose unique commercial incentives to exploit digital-specific and omni-channel services
* Identify on-trend, exclusive content solutions to solve business needs, such as fit guides, style guides, PDP alts and videos; coordinate with internal agency and studio for on-time, quality asset production

Experience, Skills & Knowledge

* Experience within digital marketing, merchandising, and/or operations
* Excellent project management, written/verbal communication skills, and facility with Excel/Powerpoint
* Skilled in synthesizing data into actionable insights in a concise, clear format
* Solid leadership presence, with ability to influence peers and partners
* Exceptional analytical skills, with ability to identify opportunities across diverse data sources
* Demonstrated marketing understanding from a brand, commercial, and/or consumer lens
* Knowledge of e-Commerce platforms and web technologies with a proficiency in conversion optimization
* Ability to thrive in a diverse, fast-paced, ever-changing environment
* Prior experience at a large, matrixed, best-in-class retailer or brand preferred #LI-AM4

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