Head of Digital

London (Central), London (Greater) (GB)
18 Apr 2021
18 May 2021
Contract Type
Full Time

Job Title:                     Head of Digital




Reporting to:              Chief Marketing Officer


Location:                    24 Albemarle Street, London




Department:              Marketing


Overall Summary

  • To lead, transform and execute the digital strategy for Garrard globally across Website, digital marketing and Social – working closely with the rest of the Marketing Team and key stakeholders across the business to ensure the digital strategy and plans delivers on business objectives
  • Champion digital marketing throughout the company, bringing best practice and innovative ideas
  • Own the E-Commerce user experience to grow this channel significantly.
  • Contribute to the development of the Garrard brand equity and consumer experience and awareness through the use of various Digital marketing activities.
  • Work collaboratively with a new Head of CRM to accurately track and monitor paid media attribution, placing data at the heart of all marketing decision-making.

Main Responsibilities

Develop and drive the digital strategy for Garrard including:

  • Leading Digital Marketing strategy and driving the yearly digital marketing calendar, overseeing the Social Content Manager and Digital Coordinator to ensure implementation
  • Lead the launch of a new Garrard.com e-commerce website in English and Chinese
  • Lead the digital media agency and develop plans across all markets to grow brand awareness and drive qualified HNWI traffic to the new website
  • Optimise digital media budgets with the media agency to maximise regional and global synergies, developing value add buys and programs that target our consumer
  • Oversee and optimise on-going website performance with actions to improve traffic, time on site, email sign-up, in-store bookings and E-Commerce
  • Develop Search across all key regions: SEO & SEM
  • Development of Social Media strategy globally and for China specifically, working with an in-market China Marketing Manager to adapt the program to local market needs, linking to our overall brand programme.
  • Marketing Manager to adapt the program to local market needs, linking to our overall brand programme
  • Analyse Monthly E-Commerce data and develop specific actions plans to grow traffic & conversion
  • Digital Marketing strategy and yearly calendar, working closely with the markets to implement
  • Management of all digital agencies

Criteria for performance evaluation

  • This is a key role for the development of Garrard to build our digital presence. The candidate will need to be at the forefront of digital activities and be able to build a strategy but also be in all the detail required to bring it to life. This is not a role just managing a team, it is hands on
  • Ensure the content and quality of work within Digital program, meet the standards of a luxury brand
  • Traffic, Time on Site, E-Commerce sales, Social Engagement and in-store appointments made
  • Bringing innovation to the team through digital understanding and staying up to date on key trends, to become a best-in-class brand in digital channels.
  • Maximise the impact of the global digital marketing budgets
  • Effective management of relationships both internal and external
  • Effectively tracking the success of online activity and campaigns
  • Projects delivered on time, scope and budget

Required Skills/Experience

  • 8 years + experience and a proven track record of delivering digital transformation in businesses
  • Digital marketing expertise across PPC, Paid Social, Display, SEO, Social Media, Website builds and optimisation
  • Experience of working closely with Marketing and Sales teams in a commercially driven organisation
  • Strong leadership skills, with extensive technology, business transformation and business process management experience
  • Strategic, visionary & pragmatic, focusing on execution
  • Demonstrated success in managing multiple complex projects, juggling competing priorities, and meeting deadlines
  • Leadership and communication skills to inspire, engage and align individuals and teams
  • Experience working for a luxury brand

Direct Reports

  • Social & Content Manager
  • Digital Coordinator
  • Chinese Marketing Consultant (2 days per week)

Similar jobs

Similar jobs