Head of Digital

Recruiter
Garrard
Location
London (Central), London (Greater) (GB)
Salary
Competitive
Posted
18 Apr 2021
Closes
18 May 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Job Title:                     Head of Digital

 

 

 

Reporting to:              Chief Marketing Officer

 

Location:                    24 Albemarle Street, London

 

 

 

Department:              Marketing

 

Overall Summary

  • To lead, transform and execute the digital strategy for Garrard globally across Website, digital marketing and Social – working closely with the rest of the Marketing Team and key stakeholders across the business to ensure the digital strategy and plans delivers on business objectives
  • Champion digital marketing throughout the company, bringing best practice and innovative ideas
  • Own the E-Commerce user experience to grow this channel significantly.
  • Contribute to the development of the Garrard brand equity and consumer experience and awareness through the use of various Digital marketing activities.
  • Work collaboratively with a new Head of CRM to accurately track and monitor paid media attribution, placing data at the heart of all marketing decision-making.

Main Responsibilities

Develop and drive the digital strategy for Garrard including:

  • Leading Digital Marketing strategy and driving the yearly digital marketing calendar, overseeing the Social Content Manager and Digital Coordinator to ensure implementation
  • Lead the launch of a new Garrard.com e-commerce website in English and Chinese
  • Lead the digital media agency and develop plans across all markets to grow brand awareness and drive qualified HNWI traffic to the new website
  • Optimise digital media budgets with the media agency to maximise regional and global synergies, developing value add buys and programs that target our consumer
  • Oversee and optimise on-going website performance with actions to improve traffic, time on site, email sign-up, in-store bookings and E-Commerce
  • Develop Search across all key regions: SEO & SEM
  • Development of Social Media strategy globally and for China specifically, working with an in-market China Marketing Manager to adapt the program to local market needs, linking to our overall brand programme.
  • Marketing Manager to adapt the program to local market needs, linking to our overall brand programme
  • Analyse Monthly E-Commerce data and develop specific actions plans to grow traffic & conversion
  • Digital Marketing strategy and yearly calendar, working closely with the markets to implement
  • Management of all digital agencies

Criteria for performance evaluation

  • This is a key role for the development of Garrard to build our digital presence. The candidate will need to be at the forefront of digital activities and be able to build a strategy but also be in all the detail required to bring it to life. This is not a role just managing a team, it is hands on
  • Ensure the content and quality of work within Digital program, meet the standards of a luxury brand
  • Traffic, Time on Site, E-Commerce sales, Social Engagement and in-store appointments made
  • Bringing innovation to the team through digital understanding and staying up to date on key trends, to become a best-in-class brand in digital channels.
  • Maximise the impact of the global digital marketing budgets
  • Effective management of relationships both internal and external
  • Effectively tracking the success of online activity and campaigns
  • Projects delivered on time, scope and budget

Required Skills/Experience

  • 8 years + experience and a proven track record of delivering digital transformation in businesses
  • Digital marketing expertise across PPC, Paid Social, Display, SEO, Social Media, Website builds and optimisation
  • Experience of working closely with Marketing and Sales teams in a commercially driven organisation
  • Strong leadership skills, with extensive technology, business transformation and business process management experience
  • Strategic, visionary & pragmatic, focusing on execution
  • Demonstrated success in managing multiple complex projects, juggling competing priorities, and meeting deadlines
  • Leadership and communication skills to inspire, engage and align individuals and teams
  • Experience working for a luxury brand

Direct Reports

  • Social & Content Manager
  • Digital Coordinator
  • Chinese Marketing Consultant (2 days per week)

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