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Senior Brand Manager

Employer
Depop
Location
East London
Salary
Competitive
Closing date
30 Apr 2021

View more

Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

The Role: 

We are looking for a Senior Brand Manager to run integrated Brand projects and help to embed the Brand positioning across Depop teams.

This role primarily focuses on using content to integrate the Brand with non-Marketing functions (e.g. Product, Trust & Safety, Customer Experience) to ensure the Brand experience is consistent and effective across the Depop customer ecosystem.

The Brand team at Depop exists to build a compelling, memorable and distinct brand that will grow the business. We partner with teams across the organisation to ensure we are activating our mission at every stage of the customer journey.

Responsibilities:

  • Lead the delivery of integrated Brand projects from start to finish including project briefs, project plans, budgets and project reviews or reporting across a range of integrated projects
  • Collaborates with Trust & Safety, Product, Customer Service and Marketing teams to deliver integrated brand projects and content activations
  • Manages cross-functional stakeholder relationships (including up to VP level) to facilitate the Brand integration across the business 
  • Manages the Brand integration roadmap and overall project plan to support the Head of Brand to operationalise the Brand
  • Analyses audience insight and project effectiveness data to design, deliver and optimise integrated Brand projects
  • Consults on Culture Programmes and Brand Marketing projects across content, campaigns and talent programmes
  • Collaborates with the Strategist, senior Brand team and Brand channel leads to design effective integrated projects
  • Collaborates with Culture Researcher to connect projects closely to our audience’s experience through qualitative and quantitative research and co-creation

Requirements:

  • Expertise leading integrated and complex projects across Brand Marketing, Content and Digital projects, with a specialism in digital content preferred
  • Experience managing and consulting to stakeholders cross-functionally
  • Experience in and passion for working with youth audiences and youth culture
  • Expertise making creative Brand work and especially within content where most of our work plays out, working to a Brand strategy and mission
  • Collaborative, entrepreneurial and problem solving attitude
  • Analytical, details orientated and comfortable with delivery at pace
  • Comfortable with using qualitative and quantitative data to inform decisions
  • Understanding of and practice in using data and analysing marketing effectiveness
  • Experience using project management and resourcing tools

Desirable

  • Experience activating a progressive brand mission
  • Experience working on Policy, Sustainability or DEI projects
  • Experience working with (digital) Product teams

Company

Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Our Mission

Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.

Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three values:

1. Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet.
2. Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style.
3. Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms.
Responsibilities:

Company info
Website
Telephone
07932542598
Location
20 Farringdon Road
London
Greater London
EC1M 3HE
GB

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