Associate Director, Public Relations

The Associate Public Relations Director will be a key leader on The RealReal's Communications Team, balancing strategic, big-picture thinking with impactful, tactical execution. This role requires someone who thrives in a fast-paced environment, energized by the continuous flow of new opportunities and able to effectively juggle multiple projects. They are savvy about investing their time where it is most impactful to the function and business goals, able to autonomously prioritize their workload and guide the team to do the same. The Associate PR Director is a skilled writer, efficiently able to develop compelling written communications tailored to a variety of audiences, from executives to lifestyle media. They're a seasoned media relations pro, equally adept at landing thought-leadership pieces, securing a high volume of coverage for news announcements, and driving proactive stories with lifestyle media. This role offers an opportunity to be a part of shaping communications to support The RealReal's continued innovation and next phase of growth.

What You Get To Do Every Day

• Run point on major PR campaigns, developing high-impact plans and setting smart KPIs that demonstrate business impact, project managing team to meet/exceed
• Autonomously and efficiently develop strong messaging and written materials
• Consistently deliver news-based and proactive top-tier media coverage, including business, broadcast and lifestyle media
• Analyze and leverage data to fuel storytelling, including data reports that generate significant coverage
• Work closely with IR to support earnings, investor materials and financial communications
• Provide strategic counsel, guidance and coaching to spokespeople
• Build trusted relationships with cross-functional peers and partners, internal and external
• Effectively support crisis communications with big-picture thinking and fast action
• Develop PR and coverage reporting with quantitative and qualitative analysis to demonstrate impact

What You Bring To The Role

• 8 to 10 years of public relations experience, mix of in-house and agency preferred
• Strong writer, ability to quickly draft materials (from press releases to pitches to email interviews) as well as effectively edit team's written work
• Proven ability to build relationships and drive coverage with top-tier media
• Results-oriented self-starter able to multitask and prioritize workload
• Experience in corporate communications, including financial and crisis communications
• Out-of-the-box thinker who brings creative ideas to the table and has an equally strong ability to execute
• Detail oriented and organized
• Team player with a collaborative approach
• Experience in e-commerce/retail and/or fashion preferred

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.