Store Manager

La Perla
London (Central), London (Greater) (GB)
27 Apr 2021
27 May 2021
Contract Type
Full Time

Role Title: Store Manager

Reporting to: Retail Manager


The Store Manager is responsible for managing all store operations according to the Company’s guidelines, policies and procedures and for managing the store team in order to maximise the store sales and profitability, with a focus on providing an exceptional level of customer service, developing the store customer's database.

The Store Manager will also act as La Perla ambassador in the local community.

Key responsibilities:

Maximising store profitability 

  • Maximise the store sales performance willing to exceed the targets set by the Company
  • Monitor and supervise the store staff to maximise sales
  • Analyse selling and profitability of the store and take actions when required in order to obtain the highest profitability of the store
  • Deliver reports to management when required

Customer experience and clientelling

  • Ensure the highest levels of customer service to support the growth of sales and develop customer loyalty according to La Perla selling ceremony
  • Maintain and expand the customer database by keeping accurate and relevant customer data and by delivering client outreach and clientelling actions
  • Resolve all customer problems and complaints in a quick and effective manner

Manage HR aspects

  • Recruiting, training, coaching, counselling, appraising and disciplining the store team
  • Develop and motivate the store team in order to meet sales targets and follow the customer service standards to ensure the luxury experience transmitting La Perla culture.
  • Set goals for the store team, including KPIs
  • Conducting daily briefings with the store team
  • Conduct annual appraisals and regular performance reviews for store team members
  • Ensure La Perla grooming standards are complied

Stock and visual merchandising

  • Enforcing and ensuring all policies and procedures are complied with attention to loss prevention
  • Manage stock levels and make key decisions about stock control following Company's procedures
  • Ensure that presentation and visual standards are respected according to the brand Visual Merchandising directives, strategy and guidelines

Other operational functions 

  • Organise special promotions, displays and events in line with corporate directives and when required from the Company
  • Work closely with corporate teams 
  • Maintain awareness of market trends by monitoring local competitors and trends, innovations and technology developments within the industry


  • Fluent in English
  • Minimum of 3 years' experience in management in the luxury retail industry
  • Target driven
  • Proven track record in achieving sales targets
  • Experience in leadership, motivation, training and development of retail staff
  • Excellent communication and 'people' skills
  • Strong commitment to customer service 
  • Ability to work under pressure
  • Confidence, initiative and enthusiasm
  • Organisational, managerial and entrepreneurial skills
  • Decision making ability
  • Teamwork and relational skills
  • Good communication skills
  • Empathy 
  • Problem solving ability
  • Flexible to adapt to a changing environment

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