Sr. Manager Site Merchandising

JOB SUMMARY

The Senior Manager, Site Merchandising is responsible for the strategy and execution of toryburch.com site merchandising across the US and EU sites. This candidate will lead site refreshes, building out best practices, guiding principles, and testing strategy/optimization of the site experience for the Tory Burch consumer. In addition to managing the US and EU sites, this role will be a key liaison to our ecommerce sites in China, the Middle East and Japan, sharing best practices and providing ongoing guidance. This individual will collaborate with various business units (Buying, Product Management, Creative, and Marketing) to drive the brand vision and optimize the customer experience on ToryBurch.com. Reports to the Director, Site Experience.

JOB DESCRIPTION

SITE MERCHANDISING

• Lead site merchandising strategy, product set-up, and site curation following best practices while continually defining and implementing optimizations
• Develop & execute monthly briefs for key storytelling and selling pages (Homepage, landing pages, featured shops, product grids and detail pages). Partner with Creative, Marketing, and Product teams to understand seasonal vision, key messages, and new product introductions for on-site execution.
• Own site experience data report-outs to cross functional partners and leadership team, evaluating for actionable insights and articulating plan
• Partner with CRM on user flows and experience for targeted initiatives: Early Access to products/events, gift with purchase, etc
• Conduct monthly reviews of competitor best practices - merchandising tactics, navigational elements, features/functions to continue to understand trends and identify areas of opportunity

A/B TESTING

• Analyze site metrics and qualitative data to drive measurable improvements of site navigation, engagement, and conversion
• Create and drive testing roadmap: strategy based on hypotheses and data, report outcomes to leadership.
• Partner with Product Management team on business requirements/timing for building proven tests into platform

INTERNATIONAL

• Directly support EU sites and execution, including region-specific updates as needed
• Provide best practices and guiding principles to our ecommerce teams in China, Japan and the Middle East that support brand vision and cohesive global customer experience

EDUCATION & PRIOR EXPERIENCE NEEDED

• Bachelor's Degree or equivalent work experience
• 5-6 years of experience working in ecommerce management, with a close focus on content, site merchandising, site optimization
• Demonstrated ability to provide strategic direction and successfully execute plans to drive business performance
• Relevant Site Merchandising experience, including loading product catalogs, managing attribution/filters, on-site search, features/functions optimizations, building seasonal shops and aligning product to content
• Experience building strategy and executing A/B and multivariate testing
• Strong analytical skills in assessing large amounts of data and distilling down to actionable insights for leadership team
• Experience managing a team
• Ideal candidate will have experience with:
  • Salesforce Commerce Cloud
  • Adobe Experience Manager
  • Google Analytics
  • Project management tools: Airtable, Jira & Confluence
  • UX Design Collaboration tools: InVision
  • Microsoft Office tools: Advanced Excel, Powerpoint

CORE SKILLS

• Adaptable - Change before you have to
  • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
• Entrepreneurial Spirit - Own it
  • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
• Collaborative - No "I" in Tory
  • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
• Client & Brand Focus - Put yourself in Tory's shoes
  • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
• Live the Values - Being "Buddy"
  • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
• Functional Expertise - Know Your Stuff
  • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .