Bredgade, 1260 (DK)
28 Apr 2021
20 May 2021
Contract Type
Full Time

By Malene Birger is looking for a senior marketing professional to join the team. As Marketing Director, you will be leading our PR & Marketing department, developing and executing By Malene Birger’s growth strategy within the field, with a digital and global focus and play a key role in our journey. The position works very closely with and reports to the CEO.


The Role

  • Lead the marketing development to position By Malene Birger as a leading, contemporary Scandinavian fashion and lifestyle house ensuring consistency across all touchpoints globally
  • Develop the customer journey within the different touchpoints and make sure a cohesive brand meeting across omnichannel
  • Lead the conceptualization of marketing and PR content for all platforms, in collaboration with the Brand, Design and Marketing team
  • Develop an innovative strategy for all collaborations within wholesale partners
  • Lead and develop the PR & Marketing team and secure an optimal set up for future international growth
  • Set clear KPIs and deliver results and follow-up
  • Contribute with knowledge from the marketing and communications sphere, such as techniques, tools and platforms
  • Stay updated on new trends and activities on digital platforms globally
  • Meet marketing budgets and deadlines
  • Overlook and set a structure for PR and Marketing partnering agencies on a global scale

Your profile

  • Relevant Masters degree
  • A dynamic and creative leader with a deep understanding of the digital landscape
  • Experience in managing a cross disciplinary marketing team
  • Demonstrated experience conceptualizing and executing impactful, engaging storytelling across platforms
  • Ability to understand business objectives to guide the execution.
  • Solid experience with managerial tasks, such as planning/organizing, budgeting and people management
  • Strong knowledge of the international fashion scene, confident working with different cultures
  • Strong understanding of the BMB Business & Universe, passionate about taking on the role as BMB ambassador

About you

  • Confident with a high personal drive, engagement and action-oriented approach
  • Ambitious with the urge to influence and setting the direction
  • Independent & innovative mind-set
  • Business and results-oriented with a strong commercial drive
  • Strong analytical skills with a broad understanding of working with and taking decisions based on existing information and data
  • Authentic and profound manager – what you say is what you do
  • Social personality with strong abilities of building external relationships (all stakeholders)
  • Able to work under high pressure and adhere to deadlines
  • Fluent in English

The position is primarily based at our Copenhagen office with a starting date in July.

Kindly upload your application via this link: