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Manager, Social Media

Employer
Faherty
Location
New York City, New York (US)
Closing date
29 May 2021

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Function
Marketing
Level
Manager
Contract Type
Permanent

Job Details

Is this job for you? 

Faherty is looking for a Manager, Social Media to own our organic social media channels and grow our community in an authentic way. This role will work closely with and report to our Senior Manager, Brand Marketing and Community, to execute a strategy and content calendar that speaks to our product, lifestyle, and ongoing impact work. This individual will test and build new strategies, brainstorm and execute fresh ideas, produce platform-specific content and analyze social performance, while staying in tune with the latest social media marketing trends. The ideal candidate is driven and ambitious, can drive new ideas forward with ease, exhibits creative and analytical thinking, and demonstrates a passion for an ever-evolving social media landscape within the retail world. 

 

What you’ll do:

  • Manage strategy, planning, and execution for Faherty’s social media channels, including daily posts, platform management, and consumer engagement. 
  • Develop and build out a brand presence on new social media platforms for the brand, such as Pinterest and TikTok. 
  • Create platform-specific content (photo, video, stories) and copy, with a fun and witty spin on it.
  • Identify impactful tactics to grow the brand’s social media following and engagement across Instagram, Facebook, LinkedIn, YouTube and Pinterest.
  • Maintain a consistent voice, personality, and look and feel for the brand across all social media channels.
  • Engage with Faherty’s communities through authentic conversations and ensure brand-related questions, comments, and opportunities are addressed with speed, good judgment, and in alignment with the brand voice. 
  • Help define and execute influencer marketing strategy with Senior Manager, Brand Marketing and Community and PR agency. 
  • Define metrics and KPIs to measure the success and impact of social efforts across channels, continuously improve performance through analysis and insights.
  • Stay up to date on new social media tools, best practices, competitive activity, and other social media leaders to best leverage technology and trends relevant to Faherty.

 

Must have qualifications include:

  • BS/BA degree in Communications, Marketing, or related field.
  • 2-3 years’ experience in a dedicated social media role, preferably at a fashion, apparel or lifestyle brand/agency.
  • Strong understanding of social media and digital landscape.
  • A strong and witty storyteller, able to distill content into bite-sized social media captions and images.
  • Experience in iPhone content creation for social media platforms - such as Instagram Reels, Instagram Stories, TikTok and more. 
  • Keen understanding of Instagram, Facebook, TikTok, Twitter, Snap, Pinterest, YouTube.
  • Experience with social operational tools like content management, publishing, and reporting experience. 
  • Proficiency in Photoshop, Sketch, and/or InDesign preferred.
  • Goal oriented and ability to work in a fast-paced environment
  • Strong communication skills
  • Already a Faherty fan!

 

About Faherty: 

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are. 

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely and Inclusively 

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.

Company

Faherty is a contemporary clothing line inspired by a deep passion for beach lifestyle. Launched in 2013 by twin brothers Alex and Mike Faherty, the brand’s timeless style captures a sense of adventure, a love of craftsmanship, and an appreciation for sustainable manufacturing and fabric development. From Native American weavings to Japanese indigo dye processes, the brand draws its inspiration and techniques from global cultures and features men's and women's ready to wear collections, as well as swimwear. 

Company info
Location
102 Thompson St
New York
10012
US

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