Head of Campaign & CRM - APAC

At Vestiaire Collective, we are committed to delivering the best experience for our loyal community of buyers and sellers. We are growing our team and our business into a global brand and the leaders in circularity in fashion. We want everyone we work with to be change-makers, to think differently, and to innovate without compromise.

Vestiaire Collective is looking for a Head of Campaigns and CRM - APAC to join our APAC team.

About the role

As part of the APAC team, the Head of Campaigns and CRM APAC will lead Vestiaire Collective's onsite strategy and daily commercial animation to drive growth in the APAC market. Your mission will be to drive engagement on the Vestiaire Collective app, and your objective will be to reach our ambitious daily active user / monthly active user targets

The role will lead a team of 2 and work closely with regional marketing teams and Global Campaigns and Global CRM teams. The role directly reports into VP APAC.

What you'll be doing

Commercial planning

• Own and localize engaging commercial calendar to ensure regional relevancy and optimize conversion
• Own and localize efficient voucher strategy to drive engagement and sales
• Define merchandising strategy to achieve targeted market growth and positioning in APAC
• Partner with Supply to drive supply growth through campaigns and merchandising

Onsite/Customer Journey

• Own the onsite customer journey for Vestiaire Collective's APAC buyer and seller, including search, category navigation, campaigns and merchandising activities
• Execute Campaigns on owned channels in collaboration with local and global teams
• Deep dive into merchandising performance and make data-driven strategic decisions
• Drive growth initiatives and product improvements based on customer journey insights

Direct communication

• Define communication strategy to optimize traffic and drive customer retention in the APAC
• Define local CRM animation strategy and consult on global automation topics.

Leadership

• Lead cross functional projects in collaboration with global teams to support market growth in the APAC
• Recruit, manage and develop a team of 2: CRM coordinator and Campaign manager APAC

Who you are

• 5+ years of experience in a commercial, merchandising or similar role
• Based in APAC
• A prior experience in e-commerce is a strong plus
• Soft Skills :
• Open-minded and curious mindset, with the ability to turn trends and observations into strategic frameworks and actionable insights
• Determined and resilient under pressure and on a fast pace environment
• Strong commercial acumen, including strong problem-solving skills, critical thinking, and planning capability
• Strong analytical skills with proficiency in Excel and ability to leverage data to drive performance
• Fluent in English (working language is English). Cantonese language is a plus.

What we offer

• A meaningful job with an impact on the way people consume fashion, to cut down waste, because we save the planet, our way
• The possibility to work remotely 50% of your time!
• The opportunity to grow in a booming French-born scale up
• The possibility to work with an international team with + 40 nationalities.
• 15 hours to help Project - reinforce your activist journey and volunteer for an association!
• The chance to join our Diversity and Inclusion Taskforce to foster a better working environment.
• Cool office with a great coffee, yoga classes.
• A bi-weekly Town Hall to share the updates on the projects.
• An attractive salary and bonus scheme with various benefits (meal vouchers, health insurance, ...).

Next step

If you are ready to join our fast-paced company, apply below : upload your resume in English and answer our questions ! Our team will review your application within the following 4 weeks. If your profile and experience fit our requirements, we will invite you for a first phone call.

About Vestiaire Collective

It all comes down to one important question: Why should so many great fashion items remain unworn in people's wardrobes?

Vestiaire Collective is a global platform that connects millions of buyers and sellers of desirable pre-loved fashion. We are global: our headquarters are in Paris and we have satellite offices in Tourcoing, New York City, Tourcoing, Berlin and Hong Kong.

Vestiaire Collective is an equal opportunity employer. We strive to develop an inclusive work environment that reflects the diversity of our fashion activist community.