Senior Marketing Coordinator, Influencers & Ambassadors (US)

The Role

Right now, we’re looking for a Senior Coordinator to join the Influencer Marketing team in our New York office. You will be an expert in everything Gen-z, with the ability to identify influencers both mainstream and niche across Tik Tok, Youtube, Instagram, Snapchat, Twitch, and Twitter. 

Your primary responsibility will be conducting outreach and activation of specific influencers that align with and champion our product and ultimately lead to the acquisition of new users. 

Responsibilities:

• Kick-start Depop’s Influencer Ambassador marketing program:
  • Ideate potential programming
  • Suggest solutions to source and manage programs 
• Discover and on-board influencers onto Depop while championing their experience on the app
• Manage individual pipeline of leads and convert to on-boards in order to achieve partnerships KPI’s 
• Regularly update your progress against individual targets, tracking the status and activity of your influencer relationships 
• Analyze performance of influencer pipeline, and adjust outreach strategy in real time to on-board at scale
• Act as point of contact for influencers and provide direct support to influencers on the app; covering best selling practices and general program offerings at scale 
• Maintain knowledge of who Depop’s key influencers are and maintain relationships with them
• Share trends and insights with wider team in the world of Gen-Z influencers
• Monitor content daily shared by organic and on-boarded influencers  
• Work with social and curation teams to coordinate features for influencer on-boards
• Support the Partnerships team on an ad-hoc basis in developing our strategic programs and identifying influencers for further collaboration 

Requirements:

• Experience with influencer ambassador marketing
• Experience in a sales-driven and target oriented environment
• Ideally previous experience in a customer-facing or customer service role
• Excellent written and verbal communication skills
• Experience using influencer marketing and/or business intelligence platforms
• Strong knowledge of Gen-Z+Millennial culture and the individuals at the forefront of it 
• Social media enthusiast, champion of influencer and internet culture 
• Strong understanding of IG, TikTok, Youtube, Snapchat, Twitch etc
• Highly organized with strong attention to detail
• Strong familiarity with Microsoft Excel / Google Sheets 
• High level navigation of the Depop platform 
• A self-starter who is motivated, proactive and outgoing
• Ability to work both independently, but also as a team-player
• Strong interest in resale, streetwear, vintage, fashion and other relevant communities