Associate, Email Marketing (NYC or Atlanta)

Recruiter
Hodinkee
Location
New York City or Atlanta, GA (home-working until further notice)
Posted
06 May 2021
Closes
06 Jun 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

HODINKEE is a fast-growing media brand and shop that makes watches accessible to everyone. Over the past decade, founder Ben Clymer has grown HODINKEE into a thriving company of creatives. Our team now consists of writers, editors, designers, photographers, podcasters, engineers, and so many other key players who cement HODINKEE’s position as the most trusted source for watch news and products. We have a website (duh). An app. A podcast. A magazine. A retail business. And more. HODINKEE’s goal is to bring readers and consumers the best in wristwatches in a way that’s approachable, authentic, honest and fun.

What You’ll Do

This role is accepting applicants based in NYC or Atlanta, GA.

Key responsibilities for this role:

Manage weekly emails, which includes these phases: Build, Stage, Plan/Schedule, Deploy, Clean and Report:

  • BUILD: email templates, appropriate audiences, obtain creative assets, and set up tracking links
  • STAGE: prepare and QC daily/weekly emails, follow approval process defined by Email/SMS Manager
  • PLAN/SCHEDULE: schedule weekly and monthly email deployment 1-2 months in advance 
  • DEPLOY: ensure max audience delivery, establish optimal time of day/time zone based on testing
  • CLEAN - clean lists
  • REPORT – complete reporting tracking document provided by Email/SMS Manager

Manage SMS campaigns, which includes:

  • BUILD and QC SMS messages, follow approval process defined by Email/SMS Marketing Manager
  • SCHEDULE SMS deployment 1-2 months in advance
  • DEPLOY based on max audience delivery
  • REPORT – complete reporting tracking document provided by Email/SMS Manager

 

  • Create batch send emails and emails for automated campaigns
  • Build and provide ongoing maintenance of email templates to ensure deliverability and usability
  • Build and maintain landing pages, popups, forms for sweepstakes and events, email acquisition forms, etc. using our marketing CRM platform
  • Monitor and analyze success of email marketing efforts to make recommendations for ongoing improvements
  • Assist in developing and executing consumer acquisition programs to drive new consumer sign-ups via email and SMS
  • Provide creative resource with necessary direction and deadlines for assets; ensure assets are received by deadlines 
  • Work with Email/SMS Manager to establish benchmarks and KPIs for all campaigns
  • Continuously monitor and optimize email and SMS performance
  • Work with Email/SMS Manager to identity triggers for trigger emails and flows for automation 
  • Stay up to date on email and SMS marketing trends, best-in-class examples, personalization, etc.

Who You Are

  • Collaborative team player; problem-solver, analytical and creative
  • Organized, process driven, proactive, and passionate about Email and the customer experience
  • Experience and confidence presenting data-supported recommendations to all levels of management 
  • Strong attention to detail. Task driven and organized with exceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing priorities
  • Candidates must possess authorization to work in the U.S.

HODINKEE is proud to be an Equal Employment Opportunity Employer. We’re committed to a diverse and inclusive workplace and strongly encourage applicants from all backgrounds and walks of life.