Head of Global VIP and Influencers

United Kingdom
07 May 2021
02 Aug 2021

Working at Stella McCartney is a truly rewarding experience - a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. The Head of Global VIPs and Influencers role will be integral in managing the Global VIP strategy and will work closely with the Communications team and Stella’s office.

Your Mission

    • Proactively seek talent opportunities for the Stella McCartney Brand in line with the strategy from the Global Communications Director
    • Develop and implement a global Celebrity influencer strategy to increase exposure for the brand
    • Continuously seek opportunities for developing the Stella McCartney Brand, understanding and displaying willingness to collaborate cross functionally
    • Build and maintain relationships with key celebrities, talent agency stylists, and costume designers
    • Constantly scout out and advise on new opportunities
    • Support the Global markets in identifying and obtaining talent relevant to the Country
    • Develop and tailor VIP strategies tailored to each market
    • Oversee and develop structure and protocol for seasonal gifting, pre orders, products seeding
    • Develop a strategy for VIP store visits and product pulls to ensure Global consistency
    • Identify key event opportunities for dressing
    • Drive product placement into television, music and film
    • Continuously identify new programs/initiatives to drive Brand vision
    • Responsible for overseeing seeking of product gifting for VIPs and influencers across all product categories (aligning with all regional teams)
    • Negotiate and manage all contracts and agreements, and advise on best practices
    • Red carpet dressing and working with key stylists for dressing opportunities
    • Guest lists, securing key names from the music, fashion, TV and film industries to attend Stella McCartney events
    • Collaborate with Stella McCartney’s Executive Assistance office for Stella McCartney’s requests
    • Overall management of Stella McCartney’s public appearance wardrobe
    • Management of all special VIP Projects, working closely with the in-house VIP Designer
    • Oversee and maintain quality of VIP and influencer activity
    • Create a comprehensive database of key individuals Globally
    • Build sustainable relationships with sponsors and partners
    • Collaboration with the Global Communication team to maximise coverage from hits, monitoring and releasing coverage to the relevant people regularly
    • Oversee, guide and mentor direct team and Global teams

Your Talent

    • Previous Global VIP strategic experience at a senior management level
    • You will inspire, build, lead and develop the VIP and Influencers team, engaging them with the department vision and strategy, ensuring regular and clear communication
    • Established contacts across the Global influencers network
    • High attention to detail
    • Team player with the ability to work under own initiative
    • Creative and innovative attitude
    • Creative thinker with ability to push ideas
    • Solutions, results orientated, and deadline driven
    • Excellent communication and relationship building skills
    • Ability to work on multiple projects at any given time
    • Ability to work under pressure
    • The ability to grasp marketing, licensee and PR needs - considering practical solutions

Systems and Essentials

    • Confident in using Microsoft Office in Word, Excel, PowerPoint and Outlook
    • Confident in using Fashion GPS

At Stella McCartney, we are committed to creating a supportive and inclusive environment in which all of our voices are heard. Where people can work to their maximum potential by offering equal opportunities for growth and fair pay. For us, it is about appreciating what is different in others and also what we have in common. We hire people who want to change things, disrupt the norm, who are naturally confident with a positive attitude. Our decisions respect all people regardless of gender, ethnicity, religion, nationality, disability, sexual orientation, age, social or political belief, or world view.

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