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Head of Global VIP and Influencers

Employer
Stella McCartney
Location
United Kingdom
Closing date
2 Aug 2021

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Function
Marketing
Level
Manager

Job Details

Overview:

Working at Stella McCartney is a truly rewarding experience - a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. The Head of Global VIPs and Influencers role will be integral in managing the Global VIP strategy and will work closely with the Communications team and Stella’s office.

Your Mission

    • Proactively seek talent opportunities for the Stella McCartney Brand in line with the strategy from the Global Communications Director
    • Develop and implement a global Celebrity influencer strategy to increase exposure for the brand
    • Continuously seek opportunities for developing the Stella McCartney Brand, understanding and displaying willingness to collaborate cross functionally
    • Build and maintain relationships with key celebrities, talent agency stylists, and costume designers
    • Constantly scout out and advise on new opportunities
    • Support the Global markets in identifying and obtaining talent relevant to the Country
    • Develop and tailor VIP strategies tailored to each market
    • Oversee and develop structure and protocol for seasonal gifting, pre orders, products seeding
    • Develop a strategy for VIP store visits and product pulls to ensure Global consistency
    • Identify key event opportunities for dressing
    • Drive product placement into television, music and film
    • Continuously identify new programs/initiatives to drive Brand vision
    • Responsible for overseeing seeking of product gifting for VIPs and influencers across all product categories (aligning with all regional teams)
    • Negotiate and manage all contracts and agreements, and advise on best practices
    • Red carpet dressing and working with key stylists for dressing opportunities
    • Guest lists, securing key names from the music, fashion, TV and film industries to attend Stella McCartney events
    • Collaborate with Stella McCartney’s Executive Assistance office for Stella McCartney’s requests
    • Overall management of Stella McCartney’s public appearance wardrobe
    • Management of all special VIP Projects, working closely with the in-house VIP Designer
    • Oversee and maintain quality of VIP and influencer activity
    • Create a comprehensive database of key individuals Globally
    • Build sustainable relationships with sponsors and partners
    • Collaboration with the Global Communication team to maximise coverage from hits, monitoring and releasing coverage to the relevant people regularly
    • Oversee, guide and mentor direct team and Global teams


Your Talent

    • Previous Global VIP strategic experience at a senior management level
    • You will inspire, build, lead and develop the VIP and Influencers team, engaging them with the department vision and strategy, ensuring regular and clear communication
    • Established contacts across the Global influencers network
    • High attention to detail
    • Team player with the ability to work under own initiative
    • Creative and innovative attitude
    • Creative thinker with ability to push ideas
    • Solutions, results orientated, and deadline driven
    • Excellent communication and relationship building skills
    • Ability to work on multiple projects at any given time
    • Ability to work under pressure
    • The ability to grasp marketing, licensee and PR needs - considering practical solutions


Systems and Essentials

    • Confident in using Microsoft Office in Word, Excel, PowerPoint and Outlook
    • Confident in using Fashion GPS


At Stella McCartney, we are committed to creating a supportive and inclusive environment in which all of our voices are heard. Where people can work to their maximum potential by offering equal opportunities for growth and fair pay. For us, it is about appreciating what is different in others and also what we have in common. We hire people who want to change things, disrupt the norm, who are naturally confident with a positive attitude. Our decisions respect all people regardless of gender, ethnicity, religion, nationality, disability, sexual orientation, age, social or political belief, or world view.

Company

Born and raised in London and the English countryside, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sensual femininity was immediately apparent in the first collection and has become a signature of her eponymous fashion house. Stella McCartney launched her fashion label in a partnership with Kering as a 50/50 joint venture and presented her first collection in Paris in October 2001.

A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs and is committed to operating a business and maintaining a supply chain that respects the planet as well as its inhabitants. As a brand we believe that sustainability can take the form of beautiful, modern clothing and accessories. Core collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.

The brand now operates 51 freestanding stores in locations including Manhattan, London, LA, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now distributed in over 77 countries through 600+ wholesale accounts in key cities worldwide, as well as shipping to over 100 countries online.

Company info
Location
London
GB

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