Director of Creative Content: Client Experience

Recruiter
Burberry
Location
London, United Kingdom
Posted
10 May 2021
Closes
13 Jul 2021
Ref
146275-en_GB
Function
Marketing
THE ROLE:

Reporting to the VP Creative Experience and the VP, Client and CRM, the Director of Creative Content: Client will be responsible for creating engaging and impactful client experiences and clientelling content. From the conceptual ideation, visualization and creative development, the successful candidate will lead the creative process end to end.

Partnering with external and the in-house production functions you will be responsible for all client facing, commercial driving activity. This will include in store activations, experiences, collateral, gifting and content globally. You will be working closely with the brand creative teams to ensure the vision is constantly communicated in client facing activity when it comes to brand moments and product launches. You will also be responsible for developing a suite of assets for bespoke client moments, e.g. client outreach content, personal celebrations etc

This dynamic role will be required to provide creative direction on spirit and mood, physical experience, location, scenography, lighting, materiality, digital, graphics and branding across all touchpoints. The role will develop activity for execution and application across all markets around the world.

KEY RESPONSIBILITIES:

  • Under the direction of the VP Creative Experiences and VP Client and CRM, you will hold the creative conceptualisation and development of all client facing activity.
  • You will develop all creative concepts to briefs from the Client Experiences team centrally and occasionally briefs for a specific market and the Client Engagement leads locally. You will partner closely with the VP Client to ensure that all client creative needs are being met globally in a brand appropriate way.
  • You will work with teams across the creative spectrum to execute your creative concepts including graphics, content production and design.


CORE ACCOUNTABILITIES:

  • A brand elevating and consistent creative expression of the brand across all client facing and commercial driving activity
  • Innovative and inspiring concepts which are brand enhancing as well as driving for commercial results
  • Adoption of your creative concepts across all markets
  • A great understanding of how to manage budgets and time in precise and creative ways.


QUALIFICATIONS, SKILLS & EXPERIENCE REQUIRED:

  • Previous experience within the luxury sector
  • Proven experience in commercial creative development
  • Energetic with a drive to succeed within a dynamic and at times pressured environment
  • Strong communicator
  • High level of research/conception competence High level of drawing/visualisation competence
  • Detail orientated Proficient in relevant CAD packages
  • Proficient in Adobe Creative Suite

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