Digital Marketing Associate

As the Digital Marketing Associate, a key member of Moose Knuckles’ Ecommerce team, you will play a pivotal role in executing digital marketing campaigns across digital channels globally.
Some of What You’ll Do:

• Implement media strategies including but not restricted to campaign planning, content and creative strategy, media planning and buying. 
• Monitor campaign/program performance and identify optimization opportunities and solve necessary issues.
• Closely track digital media campaigns on search, social media, display and affiliate platforms by boosting results based on key performance indicators 
• Develop and manage reports and dashboards to track sales, campaign and merchandise performance.
• Play a key role in achieving SEO related milestones for Moose Knuckles websites globally
• SEO implementations to boost technical, traffic and conversion performance.
• Collaborate with agency teams to deliver on campaign performance and business goals.
• Document best practices and process enhancements relating to digital marketing strategies and campaigns.
• Develop and execute dynamic and static email marketing campaigns. Set up, execute and track automated campaigns and customer segments to leverage transactional and customer insights.
• Participate and lead in key digital marketing and customer journey related projects 

Some of What You’ll Need:

• A digital native with some relevant experience digital marketing
• Proven experience or the ability in end-to-end campaign management across digital media channels.
• Clear understanding of all digital marketing KPIs and optimizations to help drive campaign performance.
• In-depth knowledge and background in managing SEO implementations for ecommerce websites.
• proven experience in Google Ads and Google Analytics, certifications an asset
• Expertise in, Google Tag Manager, Facebook Business is required. Experience in using an email service provider (Salesforce, Bronto, Mailchimp, Dot Digital) is preferred.
• Adept in Microsoft excel, Powerpoint and Google sheets
• Excellent verbal & written communication skills to facilitate writing reports and validating ad copy.
• A passion for data and insights with the ability to remain calm despite diving deep in data, dashboards and reports.
• A degree in the field of business, retail, marketing or communication related discipline an asset.
• Previous Fashion marketing experience preferred, luxury/premium experience an asset 

Some of Who You Are:

• Ability to work collaboratively with different teams to drive key business goals and processes
• Highly of resourceful
• Excellent problem-solving skills
• Dynamic and passionate
• A pro-active team player eager to learn, grow and contribute