Social Media Copywriter

Social Media Copywriter

We are looking for a Social Media Copywriter to join our Social Media Team at the Global Headquarters in Milan, Italy.

We are seeking a candidate who has 2-3 years of previous experience in social copy writing within the fashion industry. We are seeking a self-starter with proven ability to take initiative who has experience with defining and executing copy strategies to scale and engage online communities.

We are looking for someone with strong editorial judgement, sharp copywriting skills and the ability to make quick decisions while managing simultaneous projects within a rapidly evolving environment.

A knowledge of and interest in social fashion communities and trends is paramount; as is a willingness to react appropriately to trends and cultural conversations.

Responsibilities

• Write exceptional organic and paid social copy that is based on analytical research, brand tone of voice and standards, and a deep understanding of Moncler’s target audiences and the social community at large.  Social channels include but are not limited to: Instagram, Facebook, Youtube, Twitter, Linkedin, Tik Tok, Weibo, Wechat, Red, Douyin, Line and Kakaotalk.
• Maintain strong understanding of social platforms and take an active role in all aspects of social media projects — identifying the brand’s issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement.
• Evolve the current social community management strategy tailored to our global social properties. Prepare well informed community management strategies around cultural moments and crisis management. Foster a positive, constructive and dynamic social community that feels heard and appreciated by Moncler.
• Execute prepared community management and social copy strategies with influencers and celebrities and identify moments to leverage special moments and build relationships
• Identifying opportunities to react and engage with third party social content, such as our editorial partners, wholesalers, designers and creative communities at large.
• Develop, optimize, and report on social copy across paid social marketing campaigns.
• Interact daily with teams’ including Legal, PR, Content, Creative, Digital, Merchandising and Regional teams to support ongoing social copy needs.

Requirements:

• Living locally in the Milan area or willing to relocate to Milan, Italy after a prior remote-working period
• English-first native speaker. Strong written and oral communication skills  
• International candidates and international experience is welcome and highly appreciated
• 2-3 years of experience of writing and editing social engaging copy within the luxury fashion sector.
• Exceptional research, writing and proofreading skills, as demonstrated in your portfolio and on assignments provided
• Great organization skills, with the ability to manage projects and deadlines across multiple teams
• Experience creating short and long form, social media and SEO-friendly content
• Ability to follow and flex brand guidelines, brand voice, and tone
• Bachelor’s degree, preferably in English, writing, journalism, or other relevant degree
• Highly proficient in Keynote, Excel, Powerpoint, Word