Marketing And Public Relations Manager
- Employer
- House of Hackney
- Location
- London (Greater) (GB)
- Salary
- Salary negotiable.
- Closing date
- 18 Jun 2021
View more
- Function
- PR & Communications
- Level
- Manager
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
THE ROLE:
The Marketing And Public Relations Manager will be responsible for leading House of Hackney’s press & marketing strategy globally; including traditional print press relationships, online publications & blogs, social media strategy, influencer marketing, event management, and omnichannel marketing initiatives. Expand brand reach through constant awareness of the ever-changing media landscape and evolving strategies accordingly.
KEY RESPONSIBILITIES:
- US marketing: Creating and leading on a strategy to make sure that all campaigns are thought through from a 360 / multi-channel perspective and are brand driving awareness and the website
- Working with Head of Ecommerce on expanding the digital PR strategy, with a focus on driving traffic to the site and regularly reviewing the performance on campaigns
- Working with Head of Ecommerce to lead 360 Marketing campaigns for product or campaign launches, throughout the entire omnichannel business (online, press, and social)
- Lead the development and implementation of successful PR & Marketing strategies, both at a global level and local market.
- Primary contact for all press requests; ensuring that brand coverage is secured weekly/monthly throughout long lead, short lead, and online global titles.
- Nurture existing key press relationships, whilst acknowledging opportunities to initiate new ones.
- Manage the global database and understand press timelines to target appropriately & efficiently.
- Manage the preparation and distribution of press releases and assets for seasonal launches, product focuses, and brand initiatives.
- Organizing events (high-production and small scale) for press and VIP clients. Managing logistics, budgets, suppliers, and promotional activity.
- Collaborate with key titles to position brand spokespeople for exclusive, significant EAV-driving interviews & features. Manage shoot & interview logistics, enforce embargos where necessary, and manage expectations.
- Track coverage and EAV to prepare monthly & seasonal reports to share with senior management. Prepare press & marketing successes for monthly board meetings.
- Drive the creation of UGC through influencer partnerships and CRM initiatives, ensuring that usage rights are negotiated accordingly. Utilize content for HoH platforms and selling tools.
- Management of a future Global Communications Coordinator: providing clear direction & project briefs, prioritizing workloads, and developing talent
- Ensure that brand is always represented positively. Protect brand from any PR or brand crisis and maintain equity.
- Own relationships with charitable brand partners and drive charitable initiatives. Support brand founders with the consumer-brand collaboration channel.
- Consider House of Hackney’s brand & eco values during all brand communications and ensure these are conveyed at every opportunity. Act as a brand ambassador always and align with brand values.
WHAT WE ARE LOOKING FOR:
-
- 4 years experience in a similar PR and/or Marketing role (in-house or agency)
- Passionate about the House of Hackney brand and understands House of Hackney’s unique brand positioning
- Has a Strong track record in demonstrating strategic skills in balancing traditional PR with digital marketing
- Faultless communication skills – both internal & external.
- Exceptional organizational skills and confidence juggling various global projects.
- Provide a wealth of industry knowledge including key global industry contacts and a track record of driving significant EAV-driving coverage.
- Experience managing events, sourcing suppliers, and managing budgets.
- Understanding of formatting and best practices for social media campaigns.
- Excellent written communications – both formally and in brand TOV.
- Experience managing talent and negotiating contracts accordingly.
BASED IN: Head Office, Shoreditch
WORKING PATTERN: Mon-Fri (Hours/Days may change during peak times or events)
Company
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