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PR Assistant

Employer
TOTEME
Location
Stockholm (SE)
Closing date
16 Jun 2021

View more

Function
PR & Communications
Level
Entry Level / Assistant
Contract Type
Contract
Hours
Full Time

Job Details

Totême is looking for a PR Assistant to join the team in Stockholm. Supporting the PR Manager, you will work across public relations, sample handling, gifting initiatives, events and management of contact databases and PR reporting. You will be an ambassador for Totême, liaising with key international fashion and lifestyle press, supporting in driving brand awareness for Totême by generating earned media.

The role

  • Manage global sample management for opportunities that align with the internal brand strategy, including send outs, returns and feedback
  • Own and maintain the PR sample inventory through Fashion GPS
  • Maintain and manage the PR sample collections and gifting stock
  • Assist the PR Manager with global gifting initiatives and the execution of global strategy for brand ambassador activity, including product ordering, packaging and arranging couriers
  • Handle image and credit requests from media
  • Track and source coverage to compile the monthly PR report. Manage the monthly report across print and digital, and weekly reporting across social
  • Work with the creative team to ensure all visual assets including high-res imagery and lookbooks are up to date and available for press use
  • Build relationships with fashion and lifestyle teams within key media titles and develop a network of assistant level press contacts
  • Maintain and continually update the global PR database
  • Monitoring and tracking VIP and brand ambassador coverage
  • Monitor the media daily, track and report on industry news and events
  • Research rising talent in fashion and lifestyle industries
  • Perform market analysis for editorial and talent partners, identifying opportunities for brand growth and exposure
  • Assisting with the planning and execution of brand events
  • Support in the management of external PR agencies

Your profile

  • A degree in PR/Marketing, Communications or related discipline preferred 
  • Experience working or interning at an in-house fashion brand or PR agency
  • A strong knowledge and understanding of the high-end fashion segment, including brands, press and influencers
  • Knowledge of Fashion GPS preferred

About you

  • Passionate about Totême with an understanding of the brand and aesthetic
  • Self-motivated, solution-oriented and hands-on, with the ability to work under pressure
  • Ability to take ownership of projects and work independently
  • A strong team player with a positive outlook, happy to help out where needed
  • Service minded with great organizational skills and attention to detail
  • Excellent communication skills and great interpersonal skills
  • Business and results-oriented with a commercial drive
  • Analytical and digital savvy
  • Fluent in English

The position is based at Totême’s Stockholm office. This is a temporary, 1 year contract starting as soon as possible.

Company

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