Associate Art Director, Polo Men's & FOB

Ralph Lauren
New York, New York, United States
18 May 2021
07 Jul 2021
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Associate Art Director is responsible for creating and delivering visual materials that inspire and captivate the consumer while creating a consistent brand representation across all channels. This role sits as a hybrid between graphic design and art direction, with skills and experience in both fields.

Essential Duties & Responsibilities

* Collaborate with Art Director, Project Managers, Copywriters and Head of Brand Creative to deliver a range of band content deliverables
* Produce campaign concepts, develop reference materials, source visuals, and provide creative input across image and video concept development
* Work with Sr. Creative Leadership to refine concept work across all creative elements, including but not limited to photo and video direction, graphic design, and third-party creative collaboration.
* Actively create and maintain pre-production documents, materials and decisions (in partnership with art director or as self-driven)
* Follow through with production of imagery by collaborating with internal & external pre & post-production
* Manage retouching to a high standard and taste level
* Ensure that all projects are within deadlines and budget constraints
* Build upon current design aesthetics, while adhering to the Ralph Lauren brand standards (print, web, etc).
* Adapt campaign aesthetics across a range of deliverables and manage consistency of vision
* Develop consistent visual voice across all materials
* This role will focus on Polo Men's & Family of Business

Experience, Skills & Knowledge

* Experience and interest working with photography - from laying out and editing supplied photography, to assisting art directors create shoot concepts
* Experience and interest working with video - from developing concepts to working with editors and motion artists
* Professional experience, preferably with a fashion company or creative agency
* Expertise in Adobe Suite- specifically in Photoshop, InDesign, and Keynote; working knowledge of other current design applications
* Experience with Ai (Illustrator) and Premiere and After Effects
* Bachelor's Degree in Graphic / Art Design or related discipline preferred
* Excellent understanding of typography
* Experience working with retouchers
* Experience working with video editors
* Strong attention to detail when finalizing designs
* Ability to effectively communicate with business partners at all levels; present and defend work product
* Strong time management and ability to multitask
* Adaptive design eye and skill

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