Developer, Optimization & Personalization

New York City, New York, USA
19 May 2021
27 Jul 2021
Primary Purpose: The Digital Optimization & Personalization team is responsible for identifying optimization and personalization solutions, implementing A/B tests, and data governance and analysis for Coach, Kate Spade, and Stuart Weitzman ecommerce and digital marketing platforms. The team enables product, IT, brand marketing, and ecommerce teams by creating and facilitating strategic tests and optimization, following a highly focused personalization roadmap and schedule.

The team works closely with Product, Digital IT, DataLabs and Brand Merchandising, Ecommerce, and Marketing teams to synthesize customer data, advanced data science, merchandising strategies, and marketing execution to develop/manage an optimization and personalization roadmap.

The Developer will be responsible for the delivery of front-end code for on-site experiments and data analytics custom buildout. She/he will be responsible for adhering to the testing and site optimization roadmap and calendar while balancing a variety of technical stakeholder requirements. Additionally, she/he will identify optimization and personalization enhancements to adopt into the overall product and marketing strategic roadmap.

The successful individual will leverage their proficiency to...

- Analyze ecommerce, marketing, and performance results to inform optimization and personalization opportunities
- Design solutions, develop, test, improve automation, and assist with QA of front-end code within a variety of platforms and environments while meeting project timelines
- Coordinate with a project manager to assure all site optimization tickets are completed per stakeholder requirements
- Translate data analysis and test results into actionable optimization and personalization strategies for the product and marketing teams

The accomplished individual will possess...
- Bachelor's Degree required
- 2+ years of front-end development experience
- Exceptional attention to detail and highly organized
- Experience with coding languages and markup structures including: JavaScript, jQuery, CSS, HTML
- Experience with testing platforms and tools including: Optimizely, Monetate, Google Tag Manager
- Experience with data analysis platforms and tools including: Google Analytics, Google Data Studio, Tableau, Microsoft Excel
- Familiarity and previous work with ecommerce-driven business and websites
- Familiarity with Agile project management and tools
- Must be highly collaborative and have the ability to work as part of a team
- Strong communication skills

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3Visit Tapestry, Inc. at

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