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Senior User Researcher qualitative focus (w/m/d) - (multiple openings)

Employer
Zalando
Location
Berlin
Closing date
18 Oct 2021

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Function
Operations
Level
Senior Manager

Job Details

As a Zalando Senior User Researcher, you will support product ideation and optimization through evaluative and generative research. You ensure that bad ideas fail early - and you inspire colleagues to iterate good ideas into great solutions.

You will impact a wide variety of products - from startup ventures to B2B solutions - in addition to Europe's largest fashion portal. You will study a diverse range of customers, including high-profile fashion brands, style bloggers, internal users of enterprise software, and approximately 34 million consumers served by our flagship product.

Zalando's Product Insights and Design teams employ an evolving mix of traditional user-centered methodologies, Lean UX practices, and design thinking. Researchers work closely with designers and product managers to build the right solutions. User Researchers at Zalando collaborate with our Product Designers, Product Managers, and the rest of the community to determine what features to build, how they should behave, and incoming projects' priorities. To be most effective, we also build strong relationships with other internal teams. With market research, business intelligence, and product analytics, we ensure a holistic 360° understanding of customer needs and behaviors.

ABOUT THE POSITION WE ARE RECRUITING FOR

Team Voice of Customers (B2C) - Berlin
  • Research customer needs across products and markets as part of our central Voice of Customers team
  • Apply qualitative methodologies to facilitate a deep understanding for our customers
  • Inspire your colleagues with your broad methodological toolbox and bend the boundaries between user research, analytics, behavioural economics and related disciplines
  • Analyse and triangulate discrete data types (e.g. primary/secondary, attitudinal/behavioural, qualitative/quantitative) to deliver a single-source-of-truth to the business
  • Team up with stakeholders and empower them to run simpler research on their own
  • As integral part of our Product Insights & Design community help us to tackle key customer problems around topics like style advice, sustainability, size & fit or personalisation

YOU SET THE STANDARDS

As a user researcher, you will lead by example and raise the bar for impactful empathy.
  • Impact. Influence all steps of the product development cycle across multiple products by applying quantitative and qualitative research methods. Structure the research lifecycle, build methodological competencies and innovate our ways of working.
  • Insights. Provide great answers to outstanding questions by connecting qualitative and quantitative data. Challenge the team in finding solutions for the right problems. Follow up to make sure insights are acted on. Spread insights out beyond the core stakeholders to fuel innovation throughout the entire organization.
  • Local empathy. Understand our users in all key markets so that Zalando products feel native to them.
  • Vision. Be the voice of the customer. Develop and defend a point of view and understanding about our users to influence decisions at a strategic level.
  • Teaching. Coach, support, and critique your colleagues. Train and empower designers and product managers to do substantial research themselves. Give back to the broader design community by writing and speaking about your successes and failures on our journey to making Zalando the premiere place in Europe to do groundbreaking user research.
YOUR SKILLS AND EXPERIENCE
To land this job, you show and explain research artifacts from various stages of the product development process that illustrate your ability to deliver actionable user insights.
  • Communication. Your stellar storytelling skills allow you to deliver customer insights straight to your stakeholders' hearts and brains. You're a seasoned facilitator of engaging, impactful workshops. You are fluent in English and - ideally - at least one other European language.
  • Strategy. You have previous experience advocating for and leading strategic research initiatives and the ability to pitch research findings to director-level stakeholders.
  • Planning. You shape the research agenda. You plan and execute a wide variety of studies independently - interviews, diary studies, usability tests, surveys, workshops, etc. - across the entire product lifecycle.
  • Methodology. You know when to do what, and why. You identify the key research questions, choose the best method(s), recruit the right people, lead interviews, and play a key role in synthesizing and communicating insights. You have stellar quantitative and qualitative analysis skills. You master the art of creating surveys and interviews that lead to powerful insights.
  • Prioritization. You balance high-quality research with short deadlines and highly iterative cycles.
  • Collaboration. You work in multidisciplinary, international teams.


WHAT WE OFFER YOU
  • Peers. We have highly diverse, international, and accomplished User Researchers and Designers that act as a Product Insights & Design Team to drive our products to the next level.
  • Culture. A workplace where trust, empowerment, and feedback are valued in a positive and inspiring working atmosphere. In our community rituals, e.g., our Design Campfire, we foster knowledge sharing in our Product Insights & Design community.
  • Development. We believe in a purpose-driven approach to motivating and developing people. Zalando helps you to grow to engage with great design communities all around the world. We offer mentoring, personal branding support, and diverse career opportunities.
  • Perks. Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings. Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations). Family- and life-friendly working conditions including flexible working hours.


ABOUT ZALANDO


Zalando is Europe's leading online platform for fashion, connecting customers, brands, and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising, and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests, and languages our teams choose to use.

At Zalando, we always put ourselves in our customer's shoes. Everything starts with customers. As an organization, we are always asking ourselves, "Are we delivering our customer promises? Are we creating memorable moments? What problem are we solving for our customers?"

If you're looking for an organization where user research is the starting point for projects, and a company-wide standard, you've found the right place.

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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