Social Media & PR Marketing Manager

Social Media & PR Marketing Manager Overview 

You will spend your days managing daily social posts and engagement across all social media platforms as well as developing a gift strategy to have our styles in the hands of our OI muses. 

You will be working to develop strategic social media posts and influencer marketing strategies with the goals of revenue generation, platform growth and increased brand awareness.

The ideal candidate is passionate about delivering the best customer experience and is proficient in using multiple social media channels, including Instagram, Reels, TikTok, Pinterest, Facebook, YouTube and Reddit. You will also be responsible for creating influencer marketing plans. You will be directly managing the PR Associate and reporting into the Brand Art Director while working cross functionally with the content producer, e-commerce manager, graphic designer, and copywriter. 

You have . . .

• An elevated styling aesthetic, eye for layout, graphics and great design.
• An innate understanding of what engages and inspires people on social media today and the ability to foresee and understand the ever evolving social media landscape of tomorrow. You are constantly inspired and looking for new ways to evolve our social.
• An ear to the ground and knowledge of all things important and current in society.
• A truly diverse and inclusive mindset and always on top of new and fresh.
• The ability to thrive in a fast-paced environment.
• Strong managerial, organizational and team collaboration skills.
• An amazing way with words and digital communication (you are a true wordsmith).

​You are and remain . . .

• Current on all important social, political and global news.
• Current on the latest celebrities / social media influencers. 
• Resourceful, proactive and always one to take initiative.
• Detailed oriented and thoughtful in all aspects of work.
• Diplomatic, a problem solver and compassionate and it shows in your written and verbal skills.

You will manage and oversee . . .

• The brand’s Social Media Strategy & Content Calendar, including specific micro-strategies for Instagram, TikTok, Facebook, YouTube, Reddit and Pinterest.
• The brand’s PR & Gifting Strategy & Calendar
  • Understanding the OI muse and which celebrities/influencers to gift for each style and initiative
  • Create strategic gifting strategies to help increase sales. 
  • Developing influencer gifting calendars to make sure our favorite OI muses are seen wearing the latest styles.
  • Building great relationships with celebrities/influencers/stylists.
• The daily publishing / posting of content from photoshoot BTS, Ways to Wear and other entertaining video and photo content across all OI social media platforms.
• Daily management of our social community in a timely fashion, including:
  • Resolving customer inquiries about fit, style, orders, etc in a timely manner in our brand’s voice and tone in a 24-hour turnaround time. 
  • Responding to all DM’s, comments, questions on social media in a 24-hour turnaround time.
  • Proactively liking and engaging with thoughtful comments with people on a daily basis, continuing to discover and connect with inspiring people along the way.
  • Overseeing the brand’s community management strategy, inclusive of response protocol and crisis response.
• Create daily/weekly/monthly reporting on social media metrics, engagement, and recommendations to optimize our social presence. 
• Directly oversee and manage the PR Associate, delegating tasks and guiding career development.
• Review of all SOW’s (Statement of Work) while researching and keeping up with the competitive social landscape and emerging social media tools/trends to bring innovative ideas to the table.
• The writing of thoughtful captions that are crafted in Orseund’s authentic voice to increase engagement with our community.
• Research the latest and most efficient social media management tools to set us up for success and be aware of the ever evolving social media algorithm.

Your success will be measured by the following KPIs . . .

Your performance will be based on the balance of diversity, inclusivity and beautiful storytelling that performs well on Orseund Iris social, while staying true to the brand’s authentic voice and vision. 

You will be responsible for creating a monthly report that reflects -

• Increase our social media reach, that is, the number of engaged followers on all platforms.
• Increase our share of voice, including mentions by influencers, customers, fans and followers.
• Increase the amount of website traffic that comes from social media postings.
• Increase the level of positive organic engagement on all platforms.
• Increase the amount of diverse and inclusive content with storytelling and brand voice.
• Monitor and improve Instagram shop sales by reviewing best performing content.
• Increase our social media presence in Asia as we continue to accelerate the brand’s global footprint in China, Korea, Thailand, India, and the Philippines.
• Create a robust influencer list including APAC influencers. 

Qualifications

• US work authorization (Required).
• 2-6 years of Social Media Content Management experience with Fashion, Beauty or Lifestyle brand.
• Must have a strong strategic understanding on how to post via Instagram/IGTV, Facebook, YouTube, TikTok platforms.
• Proven track record of organically growing a Fashion, Beauty or Lifestyle brand.
• Must have strong communication, organizational and multitasking skills, with the ability to meet deadlines.
• Proficient on the basic design platforms (such as Photoshop, ie. Canva and Adobe Premiere video editing software.)

Tools

• Computer (iMac) and iPhone provided.
• Share Orseund Iris’s Adobe Creative Cloud subscription, Slack, Dropbox and Google Suite.
• Be given an email with your name@orseundiris.com to use for work purposes.
• Access to the brand’s Instagram, Facebook, TikTok and Pinterest accounts @orseund_iris 

Compensation

• Option to enroll in Health, Dental, Vision Benefits 
• Option to participate in a 401K plan
• 7 paid vacation days per year
• 5 paid sick/personal days per year
• 5 hours of paid volunteer time per month
• $75 towards fitness membership/classes per month
• $127 in commuter benefits per month
• $2,400 in trade at wholesale for OI styles per year
• A hybrid remote/studio schedule

Location

• Full-time position based in our studio in Bushwick (Brooklyn, NY)